Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
LetsGoDigital for Sale
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Sony digital imaging ad campaigns
Ralf Jurrien : April 12th 2007 - 21:51 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony digital imaging ad campaigns : Sony Electronics launched an integrated marketing ad campaign to support its digital imaging product line. The ad campaign, developed with BBDO New York, uses humor to show how Sony Cyber-shot cameras and Handycam high-definition camcorders help capture life’s most precious moments…the right way, the first time. The campaign encompasses multiple media outlets and platforms, including print, television, radio, online, in-store and out-of-home. There will also be promotional tie-ins linked to Mother's Day and the upcoming Sony Pictures Entertainment movie, "Spider-Man 3." Three 30-second television commercials highlight the special features of Cyber-shot digital cameras and Handycam HD camcorders.
Sony ad campaign
The first two TV spots for Cyber-shot cameras bring to life situations where a strange object-in this case a horse’s behind and a stop sign-have replaced a loved one in order to illustrate what happens if you don’t have a camera with "face detection" technology. It's a humorous way to illustrate that when photographing people Sony’s face detection technology dramatically reduces the chances of taking a failed photo. The third spot for a high-definition Handycam model also uses humor to bring home the fact that you can't re-live life's special memories, so you should be sure to capture those moments right, the first time. In the TV spot, a couple sweetly enjoys a shared yet awkward moment bathing their adult son in a kitchen sink. The scenario reinforces the point that had they used a Sony camcorder 20 years ago, they would not need to put their now grown up son in such an awkward position today.

Sony ad campaign

Sony Style stores ad campaigns
The additional radio, print, out-of-home and point-of-sale materials reinforce the same themes of what happens when technology fails you and the importance of capturing life’s special moments correctly the first time around. The ad campaign will also be highlighted at 39 Sony Style stores across the country, which will feature live, interactive face detection technology displays, continuous loops of the television spots in high definition, and store windows showcasing the ad campaign. The ads will premiere on April 2 during Fox's "Prison Break" finale and CBS' "2 1/2 Men, and then will air on additional network television programs and select cable outlets.

Sony print ad campaign
The print component also kicks off on April 2 with a sponsorship of a special USA Today Major Baseball League Baseball feature and a Sunday New York Times "Why We Travel" photo feature. The print ad campaign will also be featured in numerous general interest, pop culture, enthusiast, parenting and travel books. The out-of-home elements will include billboards, bus shelters, bus wraps and phone kiosks. They will debut in May in multiple markets nationwide. The online presence will encompass sponsorship of Internet web sites like Yahoo’s tech center, MSN's homepage, Disney’s activity pages and more.

Sony promotional items
There are also a multitude of in-store elements available to Sony's authorized retail partners to integrate the ad campaign into their store locations. Promotional items, such as shelf talkers, post wraps, end caps, hang tags and posters, are available for in-store as well as ad mats, ad bugs and screen fills to help merchandise through retailer circulars. Finally, to extend the ad campaign to Latino consumers, BBDO in conjunction with AIM, Sony's Hispanic agency, have developed a Spanish language Cyber-shot spot called “Fútbol,” which will air on Univision, Galavision and Telefutura this spring. This will be supported by the "La Experiencia Sony Tour," an interactive consumer exhibit that will travel through five US markets this summer. The tour will be staffed with bilingual experts demonstrating the latest Sony products. Local radio promotions will support this tour with the focus on select Cyber-shot cameras and Handycam camcorders.

   Sony projectors
   Sony at PMA 2007
   Sony Alpha SLR prototypes
   Next  Boise line of digital imaging papers
   Previous  KolorWheel color matching utility for iPod
   News by brand:Sony
   News by category:Source of Information
   News by brand and category:Sony Source of Information
   Canon EOS 700D - $749.00
   Nikon D7100 - $1146.95
   Panasonic Lumix DMC TZ40 - $339.00
   Sony CyberShot DSC HX300 - $398.00
   Canon IXUS 255 HS - $176.80
   Panasonic Lumix DMC TZ35 - $169.00
   Canon PowerShot SX280 HS - $199.00
   Canon EOS 1100D - $326.49
   Sony CyberShot DSC HX50V - $348.00
   Canon PowerShot SX510 HS - $229.00


LetsGoDigital digital camera magazine
Latest Sony announcements
Sony Xperia Z2 tablet
Sony A5000 test photos
Sony Alpha 5000
Android 4.3 roll-out on Sony Xperia devices
Sony HXR-NX3 professional camcorder
Sony SD Memory Cards
Sony USB Flash drive for smartphones and tablets
Sony PS4 deals on Black Friday
Black Friday deals for Sony PlayStation
Special Offers at Sony
PlayStation 4 features DTS-HD audio decoder
New games for PS4 and Xbox One
Sony PlayStation 4 games
Sony A7 sample pictures
Sony A7R sample photos
 
Twitter LetsGoDigital
Latest news headlines
Sony Xperia Z2
Sony Xperia Z2 tablet
Nikon 1 J4
Nikon Coolpix S810c
Samsung Galaxy Ace Style Android phone
Panasonic Lumix GH4
Nokia X smartphones
Nokia Asha 230
Nokia 220
Nikon 1 V3 test photos
Canon PowerShot G1 X Mark II
HTC Desire 310
Canon PowerShot SX600 HS
Canon IXUS 265 HS
Nikon Coolpix P600
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA