Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Lets Go Digital
Powered by True
Counted by
Sony digital imaging ad campaigns
Ralf Jurrien : April 12th 2007 - 21:51 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony digital imaging ad campaigns : Sony Electronics launched an integrated marketing ad campaign to support its digital imaging product line. The ad campaign, developed with BBDO New York, uses humor to show how Sony Cyber-shot cameras and Handycam high-definition camcorders help capture life’s most precious moments…the right way, the first time. The campaign encompasses multiple media outlets and platforms, including print, television, radio, online, in-store and out-of-home. There will also be promotional tie-ins linked to Mother's Day and the upcoming Sony Pictures Entertainment movie, "Spider-Man 3." Three 30-second television commercials highlight the special features of Cyber-shot digital cameras and Handycam HD camcorders.
Sony ad campaign
The first two TV spots for Cyber-shot cameras bring to life situations where a strange object-in this case a horse’s behind and a stop sign-have replaced a loved one in order to illustrate what happens if you don’t have a camera with "face detection" technology. It's a humorous way to illustrate that when photographing people Sony’s face detection technology dramatically reduces the chances of taking a failed photo. The third spot for a high-definition Handycam model also uses humor to bring home the fact that you can't re-live life's special memories, so you should be sure to capture those moments right, the first time. In the TV spot, a couple sweetly enjoys a shared yet awkward moment bathing their adult son in a kitchen sink. The scenario reinforces the point that had they used a Sony camcorder 20 years ago, they would not need to put their now grown up son in such an awkward position today.

Sony ad campaign

Sony Style stores ad campaigns
The additional radio, print, out-of-home and point-of-sale materials reinforce the same themes of what happens when technology fails you and the importance of capturing life’s special moments correctly the first time around. The ad campaign will also be highlighted at 39 Sony Style stores across the country, which will feature live, interactive face detection technology displays, continuous loops of the television spots in high definition, and store windows showcasing the ad campaign. The ads will premiere on April 2 during Fox's "Prison Break" finale and CBS' "2 1/2 Men, and then will air on additional network television programs and select cable outlets.

Sony print ad campaign
The print component also kicks off on April 2 with a sponsorship of a special USA Today Major Baseball League Baseball feature and a Sunday New York Times "Why We Travel" photo feature. The print ad campaign will also be featured in numerous general interest, pop culture, enthusiast, parenting and travel books. The out-of-home elements will include billboards, bus shelters, bus wraps and phone kiosks. They will debut in May in multiple markets nationwide. The online presence will encompass sponsorship of Internet web sites like Yahoo’s tech center, MSN's homepage, Disney’s activity pages and more.

Sony promotional items
There are also a multitude of in-store elements available to Sony's authorized retail partners to integrate the ad campaign into their store locations. Promotional items, such as shelf talkers, post wraps, end caps, hang tags and posters, are available for in-store as well as ad mats, ad bugs and screen fills to help merchandise through retailer circulars. Finally, to extend the ad campaign to Latino consumers, BBDO in conjunction with AIM, Sony's Hispanic agency, have developed a Spanish language Cyber-shot spot called “Fútbol,” which will air on Univision, Galavision and Telefutura this spring. This will be supported by the "La Experiencia Sony Tour," an interactive consumer exhibit that will travel through five US markets this summer. The tour will be staffed with bilingual experts demonstrating the latest Sony products. Local radio promotions will support this tour with the focus on select Cyber-shot cameras and Handycam camcorders.

   Sony projectors
   Sony at PMA 2007
   Sony Alpha SLR prototypes
   Next  Boise line of digital imaging papers
   Previous  KolorWheel color matching utility for iPod
   News by brand:Sony
   News by category:Source of Information
   News by brand and category:Sony Source of Information

LetsGoDigital digital camera magazine
Latest Sony announcements
Sony CyberShot RX100V sample photos
Old casino used in new TV commercial from Sony
Sony Cyber-shot RX100 V premium compact camera
Sony RX100V video features
Sony Alpha A6500 video features
Sony A6500 compact system camera
Sony BRAVIA 4K HDR TV series
Sony A99 II DSLR camera
Sony consumer products at Photokina 2016
Sony PlayStation 4 Pro game console
Sony FDR-X3000R 4K Action Camera
Sony 18-110mm APS-C lens
Sony Xperia X-Series single and dual-SIM smartphones
Sony Full-Frame 50mm lens
Sony Xperia XA Ultra Android phone
Twitter LetsGoDigital
Latest news headlines
Nikon Pro-Grade FX-Format lenses
Nikon AF-S NIKKOR 70-200mm telephoto zoom lens
Nikon 19mm perspective control lens
Leica Summaron-M 28mm wide-angle lens
Leica Q Titanium gray
ZTE Axon 7 Mini
Sony A6500 test photo gallery
Sony CyberShot RX100V sample photos
Ricoh 360 degree spherical camera
Panasonic Compass Android Security and Services
MWC 2017 Woman in the mobile industry
Mobile World Congress 2017 keynote speakers
Old casino used in new TV commercial from Sony
Panasonic flexible Lithium-ion battery
KPN LoRa network for Internet of Things
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA