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Photo library for cell phone users
Ralf Jurrien : April 12th 2007 - 20:12 CET
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iStockPhotoPhoto library for cell phone users : iStockphoto, the world’s most visited stock imagery and video site, has selected Amuse Entertainment Group B.V. to take its stock photography images into the mobile sector. The pilot phase of the program will be launched in the UK and will allow mobile users to download wallpapers from a selection of 5,000 of iStockphoto’s quality images. Images will be found within a dedicated mobile storefront accessed through the iStockphoto website, and marketed and promoted jointly by iStock and Amuse. Images will be made available to UK mobile phone subscribers on the 3, Orange, O2, T-Mobile, Virgin Mobile and Vodafone networks, and will be delivered via mBlox, the world’s largest mobile transaction network.
Photo library for cell phone usersiStockphoto image library
“People want their gadgets to feel uniquely theirs, including their mobile phones,” said Garth Johnson, vice president of business development at iStockphoto. “Amuse and iStock have now opened a new range of personalization possibilities with iStock’s diverse, global image collection.” The initial rollout will commence in April and will be expanded into other territories such as Canada and the United States based on success of the pilot. The second stage of this agreement will see the iStock library of over 1.5 million images opened to Amuse’s broader distribution network providing access to a market of almost 1 billion people worldwide.

Amuse - iStock photo library
“iStock has an incredible library of exceptional images which are perfect for the mobile arena. With the trend for personalization on mobile handsets continuing, we feel iStock’s library will appeal to a vast market and are proud to provide our knowledge, experience and platform to help iStock enter the mobile space,” said Amuse CEO and founder Jennifer Koster.

About Amuse - Digital media solutions
Amuse Entertainment Group BV is a leading provider of digital media solutions and services to the media, entertainment and advertising industries. Through key strategic relationships and software applications, Amuse enables content delivery and consumer interactivity through the combination of core infrastructure solution FUGA, end-to-end mobile platform 3BILL, and mobile ticketing platform bCODE. Together, Amuse is able to provide a comprehensive solution for any content owner to manage, distribute and sell their content to a global network of online and mobile channels. The key benefits to using this infrastructure are decreased costs through streamlined operations, increasing profit margins with transactional transparency, ownership of their customers and a shorter time to market. Amuse is focused on revenue assurance and revenue optimization for its clients by continuously seeking key channel and partner relationships.

About iStockphoto Community
iStockphoto, is the world’s busiest image market, with an image downloaded every 2.5 seconds. iStockphoto pioneered the micropayment phenomenon in this industry, enabling buyers to license images for as little as a dollar. iStockphoto entered the stock video market in September of 2006, selling video for as little as a dollar. iStockphoto has turned community into commerce, transforming the digital imagery market by encouraging passionate dialogue and education, while making imagery affordable to businesses that may not have licensed imagery otherwise. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.

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