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Ralf Jurrien : April 6th 2007 - 13:24 CET

Alwan Color Expertise appoints European PR agency


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NewsAlwan Color Expertise appoints European PR agency : Alwan Color Expertise has appointed Duomedia Public Relations as their European public relations agency of record. The Belgium-based agency will drive Alwan's communication program in Europe. Alwan Color Expertise is headquartered in Lyon, France, and was founded in 1997 by Elie Khoury, managing director. The company attained a leadership role for its innovative software solutions that accurately standardise and control color separation and management throughout every stage of production. Alwan has built a solid reputation for providing a full-service approach to color standardisation with a range of software solutions along with consultancy and training.
CMYK optimizer color management
Its solutions are used by key players in the graphic arts industry, from printers to publishers, as well as major software developers and hardware manufacturers. Alwan's clients include renowned companies such as Quebecor World, RR Donnelley, Maury, SEGO, Le Figaro, and UK customers include BBC magazines, IPC, Nestlé, Readers Digest, News International and Southern Print. During drupa 2004, Alwan's launch of its CMYK Optimizer color management and separation standardisation software was an industry milestone and debuted a new concept in digital data color management and process control. Today, CMYK Optimizer is recognized as the defacto standard in color management software for print oriented workflows. Alwan Color Expertise offers a range of four software solutions within the Alwan CMYK Optimizer product family. Each solution delivers specific capabilities, enabling each actor in the production workflow to guarantee the color accuracy of every job, ensuring optimum quality further down the line.

Alwan Color Expertise

Alwan Color Expertise European PR agency
In Alwan's search for a proactive and reliable communication partner, Duomedia PR proved to be the ideal choice. The focus of Alwan's communication plan is to support the company's rapidly growing market coverage throughout Europe. Patrick Van Dam, Worldwide Marketing and Sales Director at Alwan, comments: "Duomedia was our preferred agency because of its strong public relations expertise and specialization in the Graphic Arts market. I had the pleasure of working with them in my previous position at Enfocus, and I was impressed by their approach and commitment. I look forward in working with Duomedia as a reliable partner to promote Alwan in the European market."

Alwan public relations
Duomedia has excelled in increasing market awareness for its clients by taking a results-oriented approach in combination with a proven PR methodology. Alwan's public relations strategies will be centrally coordinated in Duomedia's Brussels-based headquarters and implemented on a regional level by local consultants in Germany, France, UK, Italy, Spain and Benelux.

About Duomedia Public Relations
Duomedia Public Relations is a full-service public relations agency with a pan-European and technology focus. Founded in 1999, Duomedia has a proven track record in building tailored PR programs to help establish their clients a strong identity and to maintain or reinforce their market leadership position. Located near Brussels, a hub for Europe's international business focus, Duomedia's experienced multilingual team includes account and project managers, press relations consultants and copywriters. The agency is active in all the major European countries with a network of local representatives, serving clients such as Pentax, Presstek, Esko, Hewlett-Packard, Bekaert, GBC and Gradual Software.





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