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Pentax Optio DivX certified camera
Ralf Jurrien : March 27th 2007 - 12:01 CET
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PentaxPentax Optio DivX certified camera : DivX and Pentax announced the DivX certification of the Pentax Optio A30, the innovative imaging company's sixth DivX Certified digital camera. As a DivX Certified digital camera, the Optio A30 makes it easy to create their own media. With the push of a button on a palm-sized digital camera, users can instantly record high-quality DivX video and play it back on any of the 70 million DivX Certified consumer electronic devices available today. The Pentax Optio A30 camera is a 10-megapixel still camera with unprecedented video capabilities. It sports a 2.5 inch color LCD for optimal still and video capture, and can capture up to one hour of high-quality DivX video on a 1GB media card.
Pentax Optio DivX certified cameraPentax Optio A30 - DivX certified
When evaluating digital cameras for purchase, consumers used to only look for an easy way to shoot good still photos. With the growth of online video sharing sites like Stage6 and Photobucket, consumers are demanding more from their digital cameras. In addition to still shots, cameras must also offer video recording capabilities. "At Pentax we continuously strive to meet the needs of our customers, by developing products that are both technologically advanced and also easy to use. Whilst the primary function of a camera is to take still photographs, having the ability to create videos on a camera is fast becoming a must have for consumers. DivX's technology enables the easy transfer of footage from the camera to televisions, DVD players and other devices," said Phil Williams, Divisional Head Imaging Systems, Pentax UK.

Pentax Optio cameras
"Pentax is an innovator, as evidenced by their decision to release the world's first ever DivX Certified digital camera two years ago," said Kevin Hell, CXO, Partners and Licensing at DivX, Inc. "By partnering with Pentax to certify even more devices, we are extending the common media language by allowing consumers to easily create, play and share high-quality DivX content across more platforms and consumer electronic devices." Video creation on consumer-grade digital cameras is increasing in popularity. "Fifty percent of digital camera users shoot video clips with their cameras about twice per month," reports IDC Research Manager Chris Chute. "Given this trend, IDC believes video capture in digital cameras will re-shape how consumers view photography and create media overall."

Pentax Optio A30 DivX certified camera
While recording video using a digital camera is becoming more commonplace, most consumers still don't know what they can do with the video or how to get the video off the device. DivX solves this problem by letting users easily transfer their video footage from the Pentax digital camera to a range of different products and platforms-from DivX Certified devices like DVD players, portable media players and digital televisions to Internet video sharing platforms.

DivX certified products
Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX. The DivX Certified Pentax Optio A30 digital camera will be available mid March at retail stores worldwide.

About Pentax
Pentax Imaging Company is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, Pentax technology has developed durable, reliable products that meet the needs of consumers and businesses.

About DivX
DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 200 million times in the last four years, including over 60 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application, which is distributed from our website. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.

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