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Mark Peters : March 27th 2007 - 12:33 CET

Zoran powers 50 camera models on display at PMA


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ZoranZoran powers 50 digital camera models on display at PMA : Zoran Corporation, a leading provider of digital solutions in the growing digital entertainment and digital imaging markets announced that its Coach digital camera processors are powering a range of top-tier digital camera brands on display this past weekend at the Photo Marketing Association trade show (PMA) in Las Vegas. The Coach single-chip processors power digital camera models from manufacturers such as Aiptek, BenQ, Chicony, DXG, Kodak, Nikon, Olympus, Pentax, Premier, PureDigital, Samsung, Sony and others. "At the PMA in las Vegas, it became clear that an emerging market trend in digital cameras is the integration of high-definition video capture and playback.
Zoran powers 50 camera models on display at PMAZoran Coach processors
Having anticipated growing demand for this feature, Zoran demonstrated the benefits of using the Coach 10 digital camera processor's integrated H.264 capabilities for both capture and playback of high definition video versus other compression standards. Our Coach processors employ innovative techniques for achieving high image quality, high performance and now, high definition video, while also delivering image stabilization for both video and still photos. The Coach product line meets the high standards of top brand digital camera makers, which explains why there are so many new models this quarter," said Ohad Meitav, senior director Zoran's digital camera product line.

Zoran's digital camera processors
Zoran's Coach family of digital camera processors addresses a growing segment of converging digital still cameras that also perform video encoding, rivaling the results from digital camcorders. Compact tapeless camcorders benefit the consumer by making high quality video easy to playback and share on a PC or other consumer devices. To enhance the user experience the Coach 10 embeds High Definition Multimedia Interface (HDMI) for viewing photos and video on a high definition television, utilizing the HDTV capabilities to its fullest.

About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide.





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