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Dennis Hissink : March 26th 2007 - 21:00 CET updated

PMA 2007 Final Report


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LetsGoDigitalLetsGoDigital PMA 2007 final show report : Although the major part of the new cameras has been introduced long before the PMA 2007 started, it is always a pleasure to attend the PMA. Besides visiting the booths, we centre on numerous conversations with new and existing contacts and at the same time it is a joy to annually meet our colleagues. The location of this year's PMA was Las Vegas and not Orlando, to the mere delight of most of us. It remains the ideal mixture: entertainment and photography. And Las Vegas is one of the most suitable places to offer such an event. According to the information I received we will be able to visit the PMA on this very same location for the next few years and Orlando is left out for a while.
PMA 2007

PMA 2008 Las Vegas
Most striking is next year's date: PMA will be held from 1 to 4 February 2008, from Friday to Monday. A considerable shift forward, of which the event will benefit as far as importance of the news is concerned, while most introductions have happened around that time this year. Disadvantage of the new date is the fact that CES 2008 will be held from 7 to 10 January and Macworld from 14 to 18 January, which makes it only 2 weeks prior to the PMA 2008. Besides that, the 3rd of February is a sacred day for sport loving Americans for it is the Super Bowl Sunday 2008. One thing is clear: the planning will have to be arranged with a tight schedule for both the exhibitor as well as the visitor!

Sigma telephoto zoom lens

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12 Megapixel digital cameras
PMA 2007 has finished. What's left for us to do in the coming months is testing a large part of the cameras that have been introduced in the first quarter of 2007. In the mean time we have already received the first models and we will shortly publish some reviews. The thing we learned from this PMA is that the Megapixel race is not over yet. Although camera manufacturers like Canon tried to make us believe that 6 Megapixels suffice, are the same manufacturers happily carrying on increasing the amount of pixels and a 10 Megapixel camera is not a rare phenomenon nowadays. Sony even hold an early product with their 12 Megapixel camera and strangely enough almost no attention has been paid to this extravagance.

General Imaging PMA booth

General Imaging digital cameras
Newcomer on the market is General Imaging and I did notice that the assortment of digital compact cameras appealed to the public. Even though the booth was of enormous size compared to the showcased product, it was a successful introduction looking at the amount of media attention they received. The question now is how General Imaging will develop and if or when we can expect their first products on the digital imaging market.

PMA Show Report
LetsGoDigital's special PMA web site is offering the entire review of the PMA 2007. Besides numerous camera introductions, compact and SLR, a lot of attention was given to software, printing solutions, lenses, accessories and flash memory cards. Digital Imaging has become a daily item, not much has changed for many people, other than the manner of taking pictures. For others digital imaging might become a new hobby and perhaps a future profession as a professional photographer. The rise of the digital SLR camera enriches the digital photography market a lot and in that respect I see many possibilities for the traditional photo manufacturer!





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