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Mark Peters : March 21th 2007 - 20:00 CET
Boutique assignment photography agency

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Getty ImagesBoutique assignment photography agency : Getty Images announced the launch of Orchard, a boutique assignment photography agency that delivers customized, high quality representation with unparalleled efficiency. Customers can choose from two distinct services: Orchard Artist Representation, which offers elite, award-winning photographers for commission based on their style, approach and specialty; and Orchard Global Assignment, which facilitates the commission of talent for projects driven by geographical location. The expansion of Getty Images' photo assignment business is a result of growing customer demand for streamlined customization. Since 2004, the company's volume in the assignment category has more than doubled.
Boutique assignment photography agencyGlobal network of photographers
"Whether a project requires the expert focus of our world renowned represented talent or the agility of our global network of photographers, Orchard gives customers a range of options no other agency can match," said Matthew Goodrich, director of Marketing and Strategy for Orchard. Orchard Artist Representatives work closely with an elite roster of emerging and established talent across the globe. Based in New York, London, Munich and Paris, these reps manage all aspects of production, including timelines, budgets, casting and travel logistics, while ensuring the visions and expectations of the photographer and the customer are in alignment throughout the process.

Orchard Global Assignment service
Prominent talent repped through Orchard Artist Representation includes Lorenzo Agius, Polly Borland, Martha Camarillo, Patrick Curtet, Trevor Ray Hart, Mitch Jenkins, Simon Ladefoged, Stuart O' Sullivan, Per-Anders Pettersson, Sabine Pigalle, Shaul Schwarz, Brent Stirton, Tom Stoddart and David Turnley. The Orchard Global Assignment service caters to multiple city photo shoots, event coverage, corporate and environmental portraits and other location-driven needs. Customers can choose from hundreds of photographers worldwide, along with a wide range of top-tier crews, studios and local experts. Supported by the company's quality standards and end-to-end production services, the team is able to facilitate assignments virtually anywhere in the world.

About Getty Images
Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform and entertain.





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