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Record attendance at Macworld conference
Ralf Jurrien : March 20th 2007 - 13:37 CET
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IDG World ExpoRecord attendance at Macworld conference : IDG World Expo, the leading producer of world-class tradeshows for technology markets, announced record-breaking results from the attendance certification audit performed by BPA World Wide for Macworld Conference & Expo in San Francisco, held January 8-12, 2007. The number of overall visitors increased 19% from the 2006 event with 45,572 attendees in 2007, compared to 38,441 in 2006. “The increase in attendance revealed in the BPA audit is a great exclamation point to what was an outstanding event,” said Paul Kent, vice president, IDG World Expo. “The Mac market is a vibrant and robust environment that continues to attract new customers for the most innovative products in the world.”
Record attendance at Macworld conferenceDigital Lifestyle Experiences
Paul Kent added: “We look forward to carrying this momentum forward as we work towards an even bigger event in 2008 with new expo attractions and conference content.” The show featured hundreds of product announcements, dynamic attendee attractions, more than 100,000 square feet of exhibit space featuring almost 400 of the most innovative companies serving the Mac community, and the strongest educational conference offerings of the event’s 23 year history. This year also marked an expansion into the North Hall of Moscone Center with the “Digital Lifestyle Experiences,” a collection of new interactive exhibitions featuring training and activities focusing on three blossoming creative technology areas - digital photography, music & sound, and gaming.

Macworld 2007 conference & Expo
"Macworld 2007 exceeded our expectations," said Hugh Amick, vice president, HP Mac-connect. "Our booth was continually busy and the attendees, from teachers to pro photographers, were very excited and engaged. We're already signed-up and looking forward to next year’s event." Next year’s Macworld Conference & Expo is scheduled to take place January 14-18, 2008 at San Francisco’s Moscone Center.

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer.

About IDG World Expo
IDG World Expo produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of events includes Entertainment For All (E For All), Macworld Conference & Expo, Next Generation Data Center, LinuxWorld Conference & Expo, LinuxWorld OpenSolutions Summit, and SaaScon. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

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