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Mitsubishi Flexible Photo Lab solution
Ralf Jurrien : March 20th 2007 - 13:36 CET
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Mitsubishi electricMitsubishi Flexible Photo Lab solution : Demonstrating its commitment to provide retail markets with the most advanced, reliable technology and outstanding integration and support, Mitsubishi Digital Electronics America launched the Flexible Photo Lab Solution combining its state-of-the art digital photo printers, DPS Kiosk 7000 terminals and DPS Click 5000 print servers. The self-service Mitsubishi Flexible Photo Lab provides retailers with unparalleled ease of use, scalability and chemical lab connectivity and can accept an array of media and payment types. The Mitsubishi Flexible Photo Lab Solution is a proven entity, having been successfully deployed in several European markets.
Mitsubishi Flexible Photo Lab solutionMitsubishi digital photo printers
The system includes a behind-the-counter DPS Click 5000 as a print server accessible by up to 10 DPS Kiosk 7000 terminals and serving up to five Mitsubishi CP-9550DW-U or Mitsubishi CP-3020DAU digital photo printers. Flexible Photo Lab Solutions may be configured in a variety of production arrays based on individual store requirements, and offer customers a choice of six different print sizes. “The Flexible Photo Lab Solution takes much of the hard work out of photo services and provides retailers with a reliable and easy-to-manage-and-maintain revenue engine that provides customers with quality, value and good reasons to return to the store,” said Darla Achey, product marketing specialist, Mitsubishi Digital Electronics America Imaging Products. “We are very excited with the performance and integration of the Flexible Photo Lab and especially confident now that it has proven itself in the European market.”

Mitsubishi Flexible Photo Lab
Underscoring its broad applications, the Flexible Photo Lab accepts media via Flash memory cards, CD, USB and Bluetooth. Payment can be made using cash-register-generated passwords, operator cards or pre-pay cards available in the store - methods that have been shown to enhance in-store manageability and control while limiting credit card administration and fees. Contrasting with the challenges of chemical labs, Mitsubishi’s Flexible Photo Lab Solution features a lower capital cost and scalability, so that retailers can start small and grow their business organically. Flexible Photo Lab does not require hazardous chemical handling, advanced staff training or wasteful calibration processes on slow days or when temperatures vary. Flexible Photo Lab also enjoys lower electricity costs and is significantly faster: In five minutes one Flexible Photo Lab with four printers can yield 60 to 80 prints, whereas a chemical lab takes five minutes to process and print the first image.

Flexible Photo Lab - Digital services
Flexible Photo Lab also provides customers with a range of digital services that chemical mini-labs cannot match, including slide show capability, photo decorations, editing, multi print layout and photo ID and passport capability. “Flexible Photo Lab comprehensively signals a movement away from chemical mini-labs,” Achey added. “With its compelling economics, ease of use, advanced features and high-quality performance, Mitsubishi’s Flexible Photo Lab removes any rational argument for chemical mini-labs and returns control to the retailers where it belongs.”

About Mitsubishi Digital Electronics America
Headquartered in Irvine, Calif., Mitsubishi Digital Electronics America, Inc. is a subsidiary of Mitsubishi Electric Corporation of Japan, a worldwide leader in premium quality imaging and presentation products that set the standard in innovation, performance and reliability. The Photo Imaging Division of Mitsubishi Digital Electronics America manufactures and markets a wide range of products for the photographic industry, including an extensive line of digital printers.

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