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Memorex in consumer electronics industry
Ralf Jurrien : March 15th 2007 - 14:03 CET
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MemorexMemorex in consumer electronics industry : Since Memorex burst onto the recording scene with "Is it live or is it Memorex?" a lot has changed. But with each generation, Memorex continues to remain one of the most widely recognized and respected names in the consumer electronics industry. By bringing to market the high performance products consumers demand, Memorex is a dominant brand in CD and DVD media, optical drives, flash drives and media accessories. This powerful brand is also licensed in several consumer electronics categories, including home theatre and portable audio. Memorex has been the number one retail brand of optical media in the US, currently shipping nearly 1 billion CD and DVD discs each year to stores nationwide.
Memorex in consumer electronics industryMemorex consumer electronics
For 2006, Memorex retained its position as the number one provider of optical media, outperforming all other brands of CD and DVD media. For the sixth consecutive year in the CD category and fourth consecutive year in DVDs, Memorex led its competitors in all optical media by both volume and sales. Catering to 23 of the top 25 US consumer electronics retailers, Memorex products are available in more than 25,000 retail locations nationwide, representing nearly 86 percent of the total retail outlets in the United States. Memorex products can be purchased in thousands of additional outlets throughout Canada, Latin America and Europe.

Memorex International - Worldwide rights
In April 2006, Memorex International and worldwide rights to the Memorex brand were acquired by Imation Corp., the world’s only company solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. As the Memorex brand continues to dominate the retail shelf, Imation’s depth of research and development resources fuels strategic growth opportunities.

Memorex - A legendary brand
From the recordable audio cassette that propelled the Memorex brand into market dominance in the early 1970s, to the high-capacity blue laser media that is revolutionizing the home theatre experience, no other company has achieved as much success in the digital media marketplace as Memorex, truly symbolizing the meaning of its name - “memory excellence.” To complement the enormous demand for media, Memorex has entered into new markets over the years - and succeeded. With high-speed performance, stylish looks and competitive prices, Memorex optical drives have been recognized as the industry’s best. Memorex drives have been named Editor’s Choice by PC Magazine, Editor’s Pick and Best Buy by PC World, and have consistently been included among the top brands of DVD burners by countless other consumer and publications.

Memorex TravelDrives
For consumers looking to keep important files, music, video or digital photos with them wherever they go, the Memorex family of TravelDrives offers sleek and stylish high performance storage in a flash drive small enough to fit on a keychain. Currently available with up to 4GB of capacity, Memorex TravelDrives are ideal for securely taking precious files between home, school, the office or anywhere in between. Memorex TravelDrives have been named Editor’s Choice by PC Magazine and Best Buy by Consumer’s Digest. Memorex also offers a complete line of media accessories, including CD and DVD labeling tools, storage cases and cleaning products. Today, the Memorex brand continues to endure, serving as the benchmark for lifelike sound and image reproduction. Is it live or is it Memorex? You decide.

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Memorex milestones
1961 Memorex is formed, engineering and delivering data backup tapes for the emerging computer industry.
1971 Memorex launches recordable audio cassettes and one of the most memorable campaigns in television history, the image of Ella Fitzgerald's recorded voice shattering a wine glass and the phrase, “Is it live or is it Memorex?”
1979 The video library is born with the introduction of recordable VHS tape, and Memorex’s strong brand extends well to this new technology.
1982 Memorex is acquired by Tandy Corporation, parent company of Radio Shack. The musical legacy of the Memorex brand makes for a natural extension into other consumer electronics product categories. Under Tandy’s management, Memorex begins to market a line of audio and video equipment ranging from speakers and headphones to remote controls.
1993 Memorex is acquired by a invesent firm and develops strategies for the digital revolution.
1996 Recordable CD-Rs open up a world of new possibilities where photos, music, data - anything digital - can be saved to a portable, reliable low-cost Memorex CD-R for the next 70 years.
1998 Memorex launches its line of branded optical drives.
2001 As the CD-R market stabilizes, Memorex emerges as the number one provider of optical media for U.S. retail.
2001 Memorex recordable DVDs deliver consumers enough storage space to hold an entire set of encyclopedias in one hand.
2002 Memorex expands its optical drive line-up by internal and external DVD recorders.
2002 Memorex introduces its first USB flash drive, the ThumbDrive. The ultimate in portable storage, ThumbDrives are able to hold 512MB of data, music, or whatever files consumers have stored on computers, with universal compatibility.
2003 Memorex expands its USB Flash Drive product line-up by introducing an all new, uniquely designed High Speed USB 2.0 TravelDrive. The USB flash drive market grows by 1,500 percent from 2002 to 2003.
2003 Memorex remains number one in sales of digital CD and DVD media and emerges as a leader in the DVD drive marketplace, garnering PC Magazine Editors’ Choice, PC Magazine Best Of 2003, PC World Editor’s Pick and PC World Best Buy honors.
2004 Memorex expands its TravelDrive family to include the industry’s largest storage capacities - 1GB and 2GB - making portable storage virtually limitless.
2005 Memorex leads the charge to deliver dual-layer DVD media and drives to market, capturing more than 60% market share in the retail sale of DVD+DL media.
2005 Memorex makes headlines by joining the U3 mobile computing platform, enabling a new generation of “smart” USB flash drives. Memorex’s Mini U3 TravelDrive is named Editor’s Choice by PC Magazine.
2006 Memorex International, Inc. and all worldwide rights to the Memorex brand are acquired by Imation Corp.

Is it live or is it Memorex?
Memorex, a portfolio brand of Imation Corp. is the US market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives.

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