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Ralf Jurrien : March 15th 2007 - 13:03 CET

Kodak photo merchandise solution

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KodakKodak photo merchandise solution : Kodak announced a retail opportunity for turning consumer’s digital pictures into highly-personalized photo merchandise. The fast and easy solution meets the needs of retailers and busy consumers. Retailers can take advantage of this service with no investment or a moderate addition to existing in-store assets. “This is a win-win for everyone. Our retail partners have the flexibility of using on site equipment or leveraging our Qualex operations in the US to produce a variety of custom photo merchandise,” says John Culverhouse, Worldwide Marketing Director, Retail Printing Solutions, Kodak’s Consumer Digital Group. “And consumers benefit by having a fun and fast way to tell their stories.”
Kodak photo merchandise solutionKodak EasyShare software
Kodak EasyShare Custom Creations Software, powered by RocketLife, is a software application developed by Visan. Consumer-friendly, the software creates personalized photo products such as photo books, calendars and collages at home on the desktop. By using the software at home, consumers can take the time to be creative and are able to save and finish projects at a later time. No high-speed connection to the internet is required, and consumers have full access to all their images stored on the PC. The completed photo project is simply downloaded to a CD and dropped off at the retailer’s store or uploaded to a participating retailer for easy ordering. The retailer can either produce the photo books and calendars on-site or utilize Qualex for fulfillment. The finished product can be returned back to the store for pick-up or delivered directly to the consumer’s home.

Kodak photo merchandise creation software
Kodak EasyShare Custom Creations Software is a desktop software application enabling consumers to create a variety of personalized photo merchandise with their own digital pictures. The customer experience features real-time photo realistic 3-D views of products using the customers own photos. Easy-to-use, consumers can choose the fast and intelligent auto-arrangement feature, or manually fill each page or product for a fully customized look.

Kodak photo book creation
Photo book creation features include one-click intelligent themes and page layouts, fast real-time drag and drop photos, plus custom design tools for backgrounds, graphics, layering and borders. The software has extensive text formatting capabilities with complete control over font color, style, size and transparency. In addition, the software offers a variety of professional quality photo book fulfillment options.

Kodak photo merchandise solution
Retailers will have the flexibility of on-site production or may use Qualex to fulfill photo merchandise orders. For on-site production, retailers can finish photo books and calendars made on silver halide or thermal prints using Kodak recommended binding equipment. Through a relationship with Powis Parker, retailers can bind high quality double-sided photo books using the Powis PhotoPress binding solution. Alternatively, retailers in the US can use Qualex for order fulfillment. Qualex is fully enabled to produce calendars, collages, posters and mugs and offers a variety of photo book sizes, bindings, cover treatments and price points. This capability, along with their extensive order pick-up and delivery infrastructure, allows retailers to participate immediately in this rapidly growing segment of the consumer digital photography market. The software will be available in May for free at the Kodak web site. For retailers interested in offering this service to their customers, they should contact their local Kodak sales representative.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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