Digital SLR market in 2007|
The photo hobbyist and family memory keeper segments will become attractive targets for DSLR sellers as the year progresses. “In this maturing digital camera segment, marketing, sales, and distribution are becoming critical success factors for vendors,” said Ed Lee, Director of Consumer Services for InfoTrends. “During 2007, look for brands and sub-brands to become more important to consumers as they attempt to navigate through an overwhelming array of product choices.”
Photo printing market
The photo printing market will remain stable in 2007, but InfoTrends foresees an even greater emphasis on the marketing and merchandising of photo gifts and specialty items. “Expect to see some interesting new developments in areas such as high-volume inkjet and color laser printing,” said David Haueter, an Associate Director for InfoTrends. “Additionally, vendors will continue to develop ways to make printing from camera phones easier, and the U.S. market will witness a significant percentage increase in camera phone prints between 2006 and 2007. This growth will come from the increasing number of mobile phones hitting the market with a camera as a standard feature.”
Digital photography market - Photo & Video industry
Just as the photo industry has moved from a world of 4” x 6” prints, traditional albums, and one-to-one sharing to more creative ways of telling stories with pictures, InfoTrends expects that video will increase its role in the storytelling process as well.
Digital lifestyle - Share pictures online
"2007 will be another exciting year as consumers continue to embrace a connected digital lifestyle that changes the way they interact with pictures, music, entertainment, and each other," said Alan Bullock, an Associate Director for InfoTrends. "People will continue to share pictures online and make prints, but they will also be telling stories with their pictures enhanced by words, music, video, and creativity."
Digital photography market - Road Map documents
InfoTrends’ new Road Map documents provide additional insights into these topics and many others that will impact vendors’ product and service development plans for this year. These reports are available immediately in electronic format.
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.