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Kodak HQ Single Use Camera
Ilse Jurriën : March 8th 2007 - 18:26 CET
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KodakKodak HQ Single Use Camera : Kodak introduced its Kodak HQ Maximum Versatility Single Use Camera, which blends the quality and durability of a Kodak single use camera with a simple, clean and modern design. The new camera, 20% smaller than the camera it replaces, extends the single use camera category value in a digital world. The new design, combined with the Kodak Ektanar Lens and Kodak's 800-speed film, delivers the same high-definition pictures with the unbeatable clarity that 800-speed single use camera consumers have come to expect from Kodak. Nearly 60 percent of Americans own more expensive film or digital cameras, but still turn to one-time use cameras when they want to protect their camera or if that camera isn’t available.
Kodak HQ Single Use CameraKodak HQ Single Use Camera
“The new HQ is an ideal complement to a digital picture-taking experience,” said Laurent Dartoux, General Manager of Film Capture, Eastman Kodak Company. “With its new sleek, smaller design, which is 20 percent smaller than the camera it replaces, it provides an alternative that’s as attractive as it is functional. Easy-to-use, stylish and reliable, consumers can pull it out on the slopes, at a formal gathering or at a children’s birthday party and capture great pictures.”

Reasons to purchase a single use camera
According to a recent survey by Kodak, 8-in-10 Americans have purchased a single use camera. Reasons cited include:
• More expensive camera not available
• Full memory card or dead battery
• Worry about exposing expensive film or digital cameras to the elements, whether those elements are snow, sand, or sticky little fingers

Kodak Single Use Camera - Availability
The first shipment of the redesigned Kodak HQ single use camera to retailers is set for February 19, 2007 and the launch will be executed on a stock turnover basis. Consumers can expect to see the new single use camera on retail shelves in April.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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