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UCI Track Cycling World Cup Sponsored by Canon UK
Mark Peters : March 8th 2007 - 16:44 CET
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 UCI Track Cycling World Cup Sponsored by Canon UK : Canon, a world leader in imaging and information technology solutions has confirmed their continued support as the official imaging supplier to the UCI Track Cycling World Cup in Manchester, United Kingdom, 23-25th February 2007. Canon is supplying a range of high-end print and imaging equipment to the event. The company's imaging solutions and technical support guarantee that all UCI Track Cycling World Cup race results and digital images of the high-speed, high-drama races are captured, distributed and viewed by race organisers and the general public. Canon has a long history of high profile sports sponsorships stretching back over 29 years.
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 Canon sponsorship activity
“Our activities are carefully developed in-line with our brand values and the principles of our global philosophy ‘Kyosei’ - living and working together for the common good,” said Lisa Attfield, Senior Corporate PR & Sponsorship Executive, Canon UK: “Raising our profile and contributing to the communities in which we operate are both important factors when it comes to deciding how to plan our sponsorship activity. Sport is another way in which we are able to showcase our innovative products and solutions. We can support sports events with our technology both in the back office and in assisting the professional photographers.”
UCI Track Cycling World Cup
This is the fourth time that Canon has supported the event in the UK which truly reflects its commitment to enable individuals to achieve their goals - an objective which is encapsulated in the company’s “You Can” philosophy. Event organiser Alan Rushton is delighted with the continued support from Canon: “It’s a major task running an international cycling event and it’s crucial that we have the best support and equipment and Canon gives us the backing we need.”
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