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SanDisk partners with NEC in mobile phone market
Mark Peters : February 14th 2007 - 23:07 CET
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 SanDisk partners with NEC in mobile phone market : Sandisk Corporation announced that NEC Electronics Corporation has selected the SanDisk iNAND embedded flash drive (EFD) as the solid-state mobile storage solution for a new music phone platform that is based on its latest music playback chip, the AP131 audio processor. This marriage of advanced digital technologies, said the two companies, could give music lovers greatly increased playback times by lowering power consumption up to 85 percent. The AP131-based music phone platform running off the SanDisk iNAND embedded flash drive will be demonstrated at 3GSM World Congress in Hall 7, Booth 7C62 at Spain’s Fira de Barcelona exhibition grounds.
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 SanDisk iNAND Technology
“Combining NEC Electronics’ AP131 with SanDisk’s high-capacity iNAND allows users to store and listen to more music on their handsets due to the higher capacity iNAND and the extended battery life of the chipset,” said Masakazu Yamashina, general manager of the Mobile Systems Division at NEC Electronics. “SanDisk iNAND, with its high-capacity, industry-standard SD interface and ease of integration, aided us in the design of our AP131-based platform.”
Future mobile phones
The AP131 audio processor is a very small (6mm x 6mm) music playback chip that allows mobile phones to play and share multiple formats of music files, including SD audio. Compared to conventional mobile phones relying on the host CPU for music playback, the AP131 chip from NEC lowers power consumption during music playback by as much as 85 percent, delivering up to 60 hours of continuous use from a standard 750mAh mobile battery. The AP131 chip with SanDisk iNAND embedded flash drive (EFD) will be offered to handset manufacturers for inclusion in future mobile phones.
New Music Phone platform
“Allowing mobile phone users to enjoy music on their phones without running down the battery is an impressive feat for this little chip from NEC Electronics,” said David Tolub, vice president and co-manager of SanDisk’s Mobile Handset Vendor division. “By enabling users to enjoy up to 60 hours of music on a single battery charge, owners of AP131-based music phones are sure to benefit from the abundant capacity offered by our iNAND EFD.” ased on the leading industry-standard SD interface, iNAND is a reliable, high-capacity, high-performance NAND flash storage device. iNAND facilitates lower integration efforts and seamless access to the most cost-effective high-capacity multi-level cell (MLC) NAND flash technology available. EE Times recently named the iNAND EFD as an “Ultimate Product of the Year” finalist for its third Annual Creativity in Electronics (ACE) Award.
SanDisk iNAND - Mobile TV support
SanDisk iNAND is designed to support mobile TV, multimedia downloading and other storage-hungry applications on portable systems such as mobile handsets, digital audio/MP3 players, gaming applications, personal media players, PDAs and music phones. According to analyst firm iSuppli, music-player enabled mobile phones now are driving competitive positioning in the wireless handset market. Music phone shipments are estimated to exceed 300 million units in 2006. Full track music delivered to these handsets is expected to drive the mobile music market across all categories to more than $15 billion by 2010.
About SanDisk - Inventor of flash storage cards
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half its sales outside the USA.
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