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TotalMedia Mobile for Texas Instruments
Ralf Jurrien : February 13th 2007 - 18:14 CET
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ArcSoftTotalMedia Mobile for Texas Instruments : ArcSoft is demonstrating ArcSoft TotalMedia Mobile on the Texas Instruments “LoCosto” single-chip cell phone solution this week at 3GSM. Additionally, TotalMedia Mobile is being featured at TI’s 3GSM press events on February 12th at the Fira Palace Hotel. ArcSoft is widely recognized for its ability to deliver innovative, feature-rich multimedia solutions to mobile devices. “Our relationship with TI is a great way to provide the multimedia functionality that end-users have been asking for,” said Michael Downs, ArcSoft Vice President of Marketing and Business Development. “We have been working together to deliver a flexible solution whose performance exceeds our customers’ expectations.”
TotalMedia Mobile for Texas InstrumentsArcSoft TotalMedia Mobile - LoCosto
“The ‘LoCosto’ platform and multimedia frameworks, such as ArcSoft TotalMedia Mobile, deliver mobile affordable entertainment applications including video, audio, and photos to consumers worldwide, especially in emerging markets,” said Markus Tremmel, worldwide manager of TI’s Cellular Systems Ecosystem. “Our close relationship with ArcSoft allows us to quickly deliver new features to mass market handsets around the world.”

TotalMedia Mobile for Texas Instruments - Features
The ArcSoft TotalMedia Mobile for TI “LoCosto” solution includes music and video playback, photo and video capture, a photo editor, and a photo organizer/viewer. More information is available at the ArcSoft web site. Key features include:
• Full video capture and playback capability
• Tight integration with TI’s audio system
• Flexible multimedia framework, including software codecs and support for DSP-based codecs
• Fully optimized software-based codecs for MPEG-4, H.263, MP3, AAC-LC, MIDI, and JPEG
• Minimal RAM consumption (internal RAM usage of 50kb or less)

2.5G & 3G wireless devices
ArcSoft, Inc. is a member of TI’s OMAP Developer Network, a group of leading software developers porting advanced applications to TI’s high performance, power-efficient OMAP processors, including the “LoCosto” family of solutions. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications - including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce - across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many more, for their 2.5 and 3G wireless devices.

About ArcSoft - Multimedia software
ArcSoft, Inc. is a leading developer of multimedia software and embedded solutions for digital cameras, PC-peripheral, mobile phone, and consumer electronics manufacturers. ArcSoft offers a full line of consumer-level desktop applications centered on digital pictures and video.





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