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Adobe mobile media applications at 3GSM
Ralf Jurrien : February 13th 2007 - 02:00 CET
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AdobeAdobe mobile media applications at 3GSM : At 3GSM, MTV Networks, a unit of Viacom and Adobe are previewing new mobile media applications featuring exclusive MTV Networks programming and leveraging Adobe Flash technology. The mobile media applications, will deliver music, comedy and entertainment content from the MTV, VH1, Logo and Comedy Central brands directly to handsets that support Adobe FlashCast. The new FlashCast channels are the latest example of the ongoing alliance between Adobe and Viacom. Last summer, the two companies announced that Adobe would serve as the preferred technology provider for rich media authoring tools and interactive online video solutions for Viacom’s extensive array of digital properties.
Adobe mobile media applications at 3GSMAdobe mobile media applications
In September, a number of new casual games based on such hit franchises as Nickelodeon’s “Sponge Bob Square Pants” and MTV’s “Pimp My Ride” were published as part of the Shockwave Minis launch using Adobe Flash Lite technology. “The MTV, VH1, Comedy Central and Logo FlashCast channels that we are jointly demonstrating at 3GSM are indicative of the rich experiences that can be created on the handset when the power of programming meets the power of technology,” said Greg Clayman, senior vice president of MTV Networks’ Mobile Media. “With FlashCast technology, we’re able to create innovative mobile experiences that allow our viewers to connect with the music, comedy and entertainment programming they love.” “Viacom is at the forefront of defining great mobile experiences and we are excited that our partner is choosing Flash to make it happen,” said Al Ramadan, senior vice president, Mobile and Device Solutions at Adobe. “The first results of our partnership can be seen in our booth at 3GSM demonstrating our commitment to working closely together in the future to advance the innovation of mobile experiences.”

MTV FlashCast channel
Adobe’s FlashCast is a flexible client-server solution that delivers rich, intuitive mobile data experiences. Building applications with FlashCast technology gives MTV Networks another option to quickly and easily extend the reach of its premium programming to the handset, connecting viewers with their favorite content wherever they are. The MTV FlashCast channel, for instance, features artist interviews, features and breaking stories from MTV News, as well as news for the game community. The VH1 application features the Best Week Ever blog and VH1 news; the Logo channel features its popular NewNowNext blog as well as programming from the recently acquired 365 Gay, After Ellen and After Elton web sites; and the Comedy Central FlashCast application features jokes, “Booty Call” pick-up lines, “What’s Your Sign” horoscopes and more.

About MTVN Mobile Media
As the world’s leading provider of video content for the handset, MTVN publishes more than 600 clips and 30 hours of video per month in the United States alone, across all major carriers and leading MVNOs. Globally, the company has partnerships with nearly 70 carriers and connections with more than one billion subscribers. MTV Networks’ Mobile Media delivers a diverse array of video programming, ringtones, graphics and other content from its CMT, Comedy Central, Logo, MTV, Nickelodeon, The N, Spike and VH1 brands. MTVN’s mobile efforts reflects the company’s overarching commitment to developing content for all screens, from television to broadband and wireless, and the company's video programming.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. Adobe, the Adobe logo, Flash, Flash Lite and FlashCast are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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