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Ralf Jurrien : February 9th 2007 - 02:40 CET
Cleaning kit for consumer electronics

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MemorexCleaning kit for consumer electronics : As the spring cleaning season approaches, Memorex provides a series of must-haves to optimize the performance of camcorders, CDs and DVDs. Memorex, a portfolio brand of Imation Corp, announced the addition of two new products to its comprehensive line of cleaning accessories designed to keep consumer electronics and optical media operating at their peak. Memorex is also reintroducing a popular favorite, the OptiFix Pro motorized disc cleaning and repair system, with a new design. "Proper cleaning and maintenance are key to extending the performance and life of your electronics and optical media," said Andrew Truong, senior product manager, Imation Consumer Division.
Cleaning kit for consumer electronicsMemorex camera cleaning kit
Andrew Truong added: "As consumers embark on their spring cleaning projects, they should remember to spend a few moments maintaining their valuable electronic devices and CD and DVD collections." Camcorder Cleaning Kit - A total solution for cleaning your camcorder, including the lens and viewfinder, the Memorex Camcorder Cleaning Kit is safe for use on all camcorders and even helps optimize performance. Dirt, dust, moisture, and fingerprints can cause permanent damage to a camcorder if not removed properly. But despite what your mother may have told you, a camcorder's lens should never be cleaned with a cotton shirt, tissue, or cotton cloth because all of these can contain abrasive fibers that scratch the lens and cause permanent damage to the camcorder.

Memorex camera cleaning kit - Tools
LensPro Cleaning Pen: a microfiber tip on one side, complete with ammonia-free cleaning solution and 10 replacement microfiber tips; and a soft-bristled, retractable brush on the other
Dust Blower: to quickly remove any loose dirt or dust on the screen or lens
Microfiber OptiCloth: a universal cloth safe for cleaning the entire camcorder, including the shell, screen and viewfinder
Portable Carrying Case: a handy catch-all for general cleaning necessities. The Memorex Camcorder Cleaning Kit is available now for a suggested retail price of $19.99.
miniDVD Clean Cloths : A safe, effective solution for cleaning mini DVD discs and camcorders, miniDVD Clean Cloths ensure successful recording and playback by cleaning contaminants from the disc's surface. Each cloth is dry, disposable and non-abrasive, leaving no residue behind. Store the package of 10 clean cloths in the included mini jewel case for use everywhere you take your camcorder. Memorex miniDVD Clean Cloths are available now for a retail price of $4.99.

Memorex OptiFix Pro - Price & Availability
OptiFix Pro - When a CD skips or a DVD freezes, the Memorex OptiFix Pro is the best solution on the market for salvaging a disc full of music, photos and memories . With a sleek new design, the automated OptiFix Pro safely and effectively cleans dust, dirt, oil and fingerprints, and repairs scratches on your discs in less than three minutes! It's a quick fix for CDs and DVDs, as well as XBOX, Gamecube and Playstation games. The system comes with an AC adapter, so no batteries are required; and a practical, user-friendly design makes for an easy out-of-the-box experience. Just plug-in, repair, and clean. Memorex OptiFix Pro is available now for a suggested retail price of $29.99. Memorex cleaning accessories are available at major consumer electronics and office supply retailers.

About Memorex - Optical media & Media accessories
Memorex, a portfolio brand of Imation Corp, is the US market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives.





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