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Photo preservation website launched by I3A
Mark Peters : February 9th 2007 - 02:50 CET
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i3aPhoto preservation website launched by I3A : The International Imaging Industry Association (I3A) announced the launch of its Consumer Photo Preservation Website. The site was created to educate and motivate people to take steps to protect and preserve their digital photos - to take the mystery out of preserving digital images by revealing the needs, risks and proper methodology for storing, cataloging and preserving digital photos. The new Web site showcases the results of I3A's recent Consumer Photo Preservation Initiative, in which industry leaders collaborated to investigate the issues and develop comprehensive, practical solutions for protecting against the accidental loss of consumer's digital photos.
Photo preservation website launched by I3AI3A Photo preservation website
how to create a backup solution for long term storage; the pros and cons of various methods and media; and tips for organizing photo collections to make it easy to locate individual photos in the future. "For more than 150 years, photography has shaped our lives, preserving precious memories of people, places and events. Digital technology has changed the way we capture, use and save these photographs, but the need to safeguard our visual heritage today, and in the future, is as important as ever," said Lisa Walker, I3A President. "Our member companies understand this very well, and have teamed up to show consumers what is needed for preparing and preserving digital photographic memories for years to come. The lack of information previously available to consumers on storage methods and media makes this site a valuable industry initiative."

Preserving digital photos
Using a "cookbook" approach, the site walks visitors through easy steps to preserving digital photos, organized around sections entitled Learn, Prioritize, Prepare, Protect, and Recover. A wealth of additional information is also included or linked. As new technology is developed, the site will be updated to reflect new approaches to image preservation and storage. I3A welcomes feedback from the industry to improve the site over time.

Managing photo collections
In the unique I3A Initiative process, a varied group of industry-leading companies that provide photographic products and services determined the scope of the project and its objectives. Participants agreed upon the importance of providing consumers with a simple approach to managing their photo collections, and worked together to create the framework and contents for the Web site. Companies participating in the Initiative included Acmeworks Digital Film, Creative Memories, Eastman Kodak Company, HP and Sprint Corporation.





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