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Sony Ericsson K550i
Ralf Jurrien : February 6th 2007 - 19:00 CET
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Sony EricssonSony Ericsson K550 Cyber-shot phone : Sony Ericsson introduces the K550 / K550im to the Cyber-shot phone family. Intended to deliver Cyber-shot phones to a broader audience, this new phone helps make sure you never miss a shot. The Sony Ericsson K550 Cyber-shot phone delivers the benefits of the Cyber-shot phone in a compact (14mm thin) form factor that places ease-of-use at its heart. Equipped with a 2.0 megapixel camera with auto focus plus LED photo light and active lens cover, the K550 helps ensure that you’re always ready to shoot and share the best possible images. Add to this Bluetooth technology and Picture blogging and you have a camera phone that takes the complexity out of sharing quality images with friends and family.
Sony Ericsson K550iSony Ericsson K550 - Digital camera
As a distinct variant of the K550, the K550im is the first Cyber-shot phone to support i-mode, the operator service that gives direct access to a huge range of multimedia content and email. “Worldwide, consumers are realising that the best digital camera is the one you have with you,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “The K800 established this and positioned the Cyber-shot phone as a credible fusion of phone and camera. Now the Sony Ericsson K550 moves the market forward by introducing new applications that equate to real improvements in the customer experience, as well as introducing this phone to a whole new audience.”

Sony Ericsson K550i camera phone
Even if you are new to camera phone photography or the Cyber-shot phone menu, the new Sony Ericsson K550 is designed to be an intuitive integration of highly-specified digital camera with a mobile phone. Simply by sliding open the lens cover, the camera is activated and the Cyber-shot menu appears in the phone’s screen, which at 1.9” serves as a clear viewfinder. Once an image has been captured, sharing it can be done in a number of ways, each one a simple process; Picture blogging again makes it simple to send images to a blog site; support for Memory Stick Micro (M2) allows the user to transfer images easily between compatible devices and Bluetooth 2.0 provides for simple sharing with other phones and Bluetooth-equipped devices. If a user wishes to print out their latest holiday pictures, PictBridge makes it possible to print directly via USB (provided in-box) from the Sony Ericsson K550 to a compatible printer; cutting out the computer and the complexity.

Sony Ericsson K550

Sony Ericsson K550i & K550im - Availability
As the first Cyber-shot phone to support i-mode, the Sony Ericsson K550im (distinct from the standard K550) gives the user access to a world of Internet content and email at the touch of a button. Following on from the popular K610im model, the K550im delivers a rich experience for handling imail, browsing the Internet and viewing content; all with the superior imaging capabilities synonymous with Cyber-shot phones. Available in Jet Black or Pearl White, the K550 Cyber-shot phone is guaranteed to stand out from the crowd. A Quad-Band EDGE device launching in selected markets from Q1 2007.

Sony Ericsson CDS-65 accessory
Announcing at the same time as this latest Cyber-shot phone are two new optional accessories, designed to let the user manage their calls and their photos with ease. The Desk Stand CDS-65 allows the user to speedily transfer photographs between phone and PC via USB, or simply to synchronise data between the two while charging the phone. Attach a portable handsfree and the user can enjoy voice conversations while transferring images and music. Ideal for a home or office environment and available from Q2 2007.

Sony Ericsson Bluetooth Car Speakerphone HCB-120
For those who are regularly using their Cyber-shot phone (or compatible Bluetooth phone, Sony Ericsson or otherwise) on the move, the Bluetooth Car Speakerphone HCB-120 attaches effortlessly to a car’s sun visor and provides for safer handsfree calling. With a digital display to show who is calling, and leading talk/stand-by times (up to 24 and 450 hours respectively), this speakerphone is a perfect compliment for the Bluetooth functionality in K550 & K810, and is compact enough for regular use in the car, office or home. A built-in tilt sensor ensures that the display reads the right way up. The Sony Ericsson HCB-120 will be available from Q2 2007.

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