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Sony Ericsson K810
Mark Peters : February 7th 2007 - 02:00 CET
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Sony EricssonSony Ericsson K810i : Soon after announcing it has shipped 4.5 million of its Cyber-shot camera phones since the launch of the K790/K800 last summer, Sony Ericsson introduces the K810 / K818 to the Cyber-shot phone family. Intended to deliver Cyber-shot phones to a broader audience, this new phone helps make sure you never miss a shot. The K810/K818 Cyber-shot phone is a sleek, high-performance device boasting a 3.2 megapixel camera including auto focus and Xenon flash. Applications such as Photo fix help to further improve the quality of your pictures. Illuminated Camera Icons to the side of the main keypad, which light up when in camera mode, allow the user to access camera menu options at the touch of a button.
Sony Ericsson K810Sony Ericsson K810i - Digital camera
“Worldwide, consumers are realising that the best digital camera is the one you have with you,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “The K800 established this and positioned the Cyber-shot phone as a credible fusion of phone and camera. Now the K810 moves the market forward by introducing new applications that equate to real improvements in the customer experience, as well as introducing this phone to a whole new audience.”

Sony Ericsson K810i mobile phone
The Sony Ericsson K810 will appeal to those using their mobile phone on a regular basis to capture quality shots while on the move. Its slender good looks belie its high specification; it’s not only a UMTS device for high-speed Picture blogging, but also one of the most advanced camera phones available. When in camera mode, the Xenon flash with red eye reduction will help to achieve great picture results in low-light conditions. Equally, the new illuminated Camera Icons will allow the user to select advanced camera settings (such as picture size & self timer) by simply clicking on one of the hardkeys; so no need to navigate into the full camera menu and risk missing that special shot.

Sony Ericsson K810i - Photo fix solution & BestPic feature
No longer do poor light conditions and lack of contrast mean that the user has to delete that special picture. If a photo needs some improvement after it has been taken, then the new Photo fix solution can optimise brightness & picture contrast at the touch of a button. Meanwhile, if a user is shooting a moving object (perhaps at a sporting event), then the BestPic feature will let them take nine photos in quick succession and simply choose the best one. No point in missing the action.

Sony Ericsson K810

Sony Ericsson K810 Cyber-shot phone
Sharing your pictures is easily done with the Sony Ericsson K810 Cyber-shot phone thanks to a host of connectivity options: Picture Blogging allows you to upload your shots to your own blog site, whilst Bluetooth technology and USB 2.0 make it straightforward to share photos with friends or connect to your PC.

Sony Ericsson K810 / K818 - Availability
The K810 Cyber-shot phone is a UMTS 2100 (GSM 900/1800/1900) device available within Q2 2007. In addition, the K818 is a GSM variant intended specifically for China where 3G services are not established. Both will be available in two stylish colours: Noble Blue and Golden Ivory.

Sony Ericsson Desk Stand CDS-65 accessory
Announcing at the same time as this latest Cyber-shot phone are two new optional accessories, designed to let the user manage their calls and their photos with ease. The Desk Stand CDS-65 allows the user to speedily transfer photographs between phone and PC via USB, or simply to synchronise data between the two while charging the phone. Attach a portable handsfree and the user can enjoy voice conversations while transferring images and music. Ideal for a home or office environment and available from Q2 2007.

Sony Ericsson Bluetooth Car Speakerphone HCB-120
For those who are regularly using their Cyber-shot phone (or compatible Bluetooth phone, Sony Ericsson or otherwise) on the move, the Bluetooth Car Speakerphone HCB-120 attaches effortlessly to a car’s sun visor and provides for safer handsfree calling. With a digital display to show who is calling, and leading talk/stand-by times (up to 24 and 450 hours respectively), this speakerphone is a perfect compliment for the Bluetooth functionality in K550 & K810, and is compact enough for regular use in the car, office or home. A built-in tilt sensor ensures that the display reads the right way up. The Sony Ericsson HCB-120 will be available from Q2 2007.

   Sony Ericsson K810i
   Sony Ericsson K790
   Sony Ericsson K550
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