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Fujifilm Dimatix new Identity and Logo
Ralf Jurrien : January 24th 2007 - 22:07 CET
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FujifilmFujifilm Dimatix new Identity and Logo : Fujifilm Dimatix, introduced its new corporate brand identity and logo. The Fujifilm brand has been incorporated into the Dimatix brand and logo following the acquisition of Dimatix, Inc. by Fujifilm Corporation in 2006. Fujifilm Dimatix combines Fujifilm's materials science and printing know-how with Dimatix's distinguished heritage of developing and manufacturing innovative ink jet printing solutions. "Fujifilm Dimatix is accelerating the use of ink jetting across a broad range of markets and applications," said John Batterton, CEO of Fujifilm Dimatix. "We are continuing our more than 20-year tradition of providing the industry's most reliable and robust ink jet printing solutions.
Fujifilm Dimatix new Identity and Logo Fujifilm Dimatix - Print applications
Now we have Fujifilm's endorsement and solid foundation to help take our technology and products to the next level. We will continue to address the printing and imaging markets through our Spectra printhead products, and the electronics, electronic displays, RFID, bioscience, and other markets through our Dimatix materials deposition micropump products." On May 16, 2005, Spectra, Inc., changed its corporate name to Dimatix, Inc. and introduced its corporate brand. The Spectra name is well-respected worldwide for its industrial piezoelectric ink jet printheads, assemblies, components and systems used in a variety of industrial and commercial printing and imaging applications. Its name change, after 20 years of operation, reflected the significant expansion of Spectra's business into ink jet solutions for high-performance precision deposition of traditional and nanoparticle fluids for emerging applications. Spectra remains as the brand name of ink jet printheads and components for industrial printing applications from Fujifilm Dimatix.

Direct Imaging Transfer or Direct Materials transfer
The Fujifilm Dimatix brand name and logo were carefully chosen to reflect ideas, themes and colors to depict various aspects of the company and its business. The name Dimatix is a compilation of several words used to describe both imaging and materials aspects of the Dimatix business. The name Dimatix is specifically derived from: Direct Imaging Transfer (Printing) or Direct Materials Transfer (Deposition).

About Fujifilm Dimatix
Fujifilm Dimatix, Inc., a wholly owned subsidiary of Fujifilm Corporation, is driving a revolution in micro-production technology that will deliver a new generation of applications in imaging, electronics and the biosciences. The company is a leading developer and manufacturer of high-performance ink jet printheads and components used in a broad range of industrial, non-impact imaging applications through its Printing Products operation. Its Deposition Products operation is evolving ink jetting technology into a production process that lowers the cost, time and environmental impact of producing electronic circuits and functions for RFID tags, flat panel displays, circuit boards and other electronic and bioscience applications. Fujifilm Dimatix is headquartered in Santa Clara, California and its Printing Products operation is located in Lebanon, New Hampshire.

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