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Nic Rossmüller : January 11th 2007 - 00:30 CET

Brother MFC-845cw all in one

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BrotherBrother MFC-845cw all in one : Brother International Corporation will display the flagship of its’ newest low-profile color inkjet Multi-Function Center line, the MFC-845cw at the 2007 Macworld Expo. This model is the first in its category to offer a combination of built-in Ethernet, wireless 802.11b/g connectivity and 5.8GHz digital cordless handset technology; creating the ultimate wireless solution for any home, home office or small office. With its fast print speed, outstanding print quality, stand-alone fax and copy capability, and integrated color LCD display, the Brother MFC-845cw ($249.99) addresses key consumer trends with a value unparalleled in the market. The Brother MFC-845cw is currently available.
Brother MFC-845cw all in oneBrother 845cw multi function center
“Integration of key technologies into our Multi-Function Center products is driven by our mission to provide outstanding value to the market and our customers,” said Joyce Brittingham, Senior Product Manager at Brother. “Our MFC-845cw truly provides the ultimate all-in-one value by providing the latest in network connectivity (Ethernet and Wireless) and telephony integration (5.8GHz digital cordless handset and digital answering machine).on top of the other great functionality and performance one can always expect from Brother.” The MFC-845cw shares the same impressive base features as the MFC-240c, MFC-440cn and MFC-665cw, which include color printing, color copying, color scanning, color faxing, PC Fax send and PhotoCapture Center technology (media card slots and Pict-Bridge interface).

Brother MFC-845cw printer - Specifications
• Up to 27ppm black and up to 22ppm color printing
• Up to 6000 x 1200 dpi print resolution (droplet size as small as 1.5 picoliters)
• 5.8GHz Cordless Telephone Handset (expandable up to total of 4 handsets)
• Ethernet-ready and built-in 802.11b/g interfaces
• 2.5" flip-up color LCD display
• Photo bypass tray that holds up to 20 sheets of 4" x 6" glossy paper
• Up to 10-page auto document feeder for unattended faxing, copying & scanning
• Built-in Message Center features include:
• Digital Answering Machine (stores up to 29 minutes)
• Full Duplex Speakerphone

Brother 845cw all in one - Wireless Ethernet interface
With both Ethernet and 802.11b/g wireless interface, the Brother MFC-845cw is designed to be flexible regardless of your printing location needs. You can either directly connect it to your Wireless router via the Ethernet Interface or you can print to the Brother MFC-845cw using the wireless connection in either infrastructure or adhoc mode. This gives users the ability to share printing, scanning, faxing and media card access with multiple users on the network. The wireless features easily facilitate placing the unit where it is most convenient to access without it being bound to the location constraints of peripherals or end users.

Brother MFC 845cw printer - Cordless handset
Of course the MFC-845cw does not stop there. In an effort to maximize user productivity and the use of space in the home or office, Brother has integrated a 5.8GHz digital cordless handset. Such integration frees up valuable desk space that may have been taken up by having a separate phone, or provides the added convenience of a cordless handset that did not exist in that location of the home. No longer does the user need to be tethered to the all-in-one when making phone calls. The MFC-845cw allows the freedom to move about freely while talking and conducting other activities around the home or the office.

Brother multi function center 845cw - Wireless LAN frequency
The 5.8Ghz frequency spectrum in which it operates prevents interference with the wireless capabilities of the Brother MFC-845cw or any other 802.11b/g devices within its range. Its back-lit LCD screen makes it easy to see when placing calls and viewing incoming calls. The MFC-845cw also has expandability by providing the ability to add up to 3 more Brother 5.8GHz cordless handsets (for total of 4) to be placed in virtually any other location in the home or home office. Even three-way calling is possible (between handsets, the base and handsets, or three-way conference calling to outside calls). The additional handset options (Model: BCL-D10) are available separately for $89.99 each.

Brother MFC 845cw printer- Design
Several things set the Brother MFC-845cw apart from the competition. It boasts a flattering design with smooth lines and a well-engineered construction that lends to its conveniently small footprint. In contrast to competitive units of a similar size, Brother consistently adds value with features such as stand-alone faxing and an auto-document feeder - especially important for multi-page faxing, copying and scanning functions. Many other manufacturers do not include these features for this category of product.

Brother 845cw all in one - Print speed
With a print speed of up to 27ppm black and 22ppm color, the MFC-845cw is among the fastest in its category. Photo printing with the Brother MFC-845cw has likewise been enhanced on a number of levels. It also produces sharp, vibrant prints with ink droplets as small as 1.5 picoliters and print resolutions of up to 6000 x 1200 dots per inch (dpi). The integrated front loading photo paper tray stores up to 100 sheets of letter or legal paper while also storing up to 20 sheets of 4" x 6" photo paper. The PhotoCapture Center is also compatible with all major media cards1 and includes a PictBridge interface for direct printing with or without a computer. Finally, a flip up Color LCD display simplifies menu navigation and provides a means of previewing photos before printing.

Brother Innobella printing technology
The Brother MFC-845cw uses Brother’s lineup of Innobella ink cartridges and photo papers. When used with Brother’s print engine technology, the Innobella ink and paper enables and empowers consumers to accurately reproduce beautiful, vibrant, radiant color images; while simultaneously enhancing image permanence and longevity. Innobella inks and papers were conceived and engineered to become fundamental, operational components of an integrated printing “system”. Together, this “system” delivers reliable, consistent and dazzling color reproductions from the first print to the last. The Brother MFC-845cw utilizes a 4-cartridge ink system that only requires the user to replace the color that runs out. The LC-51 series (Innobella) inks have yields of up to 500 pages for black and 400 pages for each color cartridge (based on 5% page coverage).

About Brother
Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters in Bridgewater, New Jersey, Brother has facilities in California, Illinois, Massachusetts and Tennessee, as well as subsidiaries in Ohio, Canada, Brazil, Chile, Argentina and Mexico.

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