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Memorex named 2007 CES Awards honoree
Mark Peters : January 8th 2007 - 01:30 CET
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 Memorex named 2007 CES Awards Honoree : Imation, a worldwide leader in removable data storage media, and Memorex, announced that Memorex Inkjet Printable Media with AquaGuard technology is a 2007 CES Innovations Design and Engineering Awards Honoree. Engineered by Imation and marketed under the Memorex brand, Memorex Inkjet Printable Media with AquaGuard technology offers a white, smear- and water-resistant disc surface ideal for creating personalized video, photo, music and data CDs and DVDs, with full-color labels of your own design. Memorex will demonstrate these unique, quick-drying and vibrant discs at the Digital Experience media event at CES 2007, tonight at Caesars Palace Las Vegas.
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 Memorex Inkjet Printable Media
An elite panel of judges organized by the Consumer Electronics Association evaluated thousands of products, and selected Memorex Inkjet Printable Media with AquaGuard technology in the Computer Accessories category for its user value, unique and novel features, and design qualities. Imation Corp engineered the premium AquaGuard coating using a proprietary nanoparticle technology that grips and holds ink to lock images in place, exactly where they are applied, unlike standard inkjet media that easily smears when exposed to moisture.
AquaGuard technology
"Using a favorite photo on the surface of a CD or DVD is a great way to create a customized disc, but AquaGuard technology lets you create a keepsake-quality disc," said Carla Pihowich, director of marketing for Imation's Consumer Division. "We're thrilled that the Consumer Electronics Association has recognized the benefit for high quality solution that lets consumers keep life's important moments safe and looking as sharp today as they will after years of sharing, playback and handling."
Printable Inkjet Media with AquaGuard surface
Available in 52X CD-R and 16X DVD-R formats, Memorex Inkjet Printable Media with AquaGuard surface gives consumers a method for creating long-lasting, personalized disc labeling, perfect for home movies, special event recordings, digital scrapbooks, music and data backup. Memorex Inkjet Printable CDs and DVDs with AquaGuard surface features superior whiteness that extends from the hub to the outer disc edge allowing unparalleled color reproduction and sharper images. Consumers can print directly onto the quick-drying surface of the media using inkjet printers from a variety of manufacturers including Epson, HP and Primera.
Pricing and Availability
Announced in Q4 2006, Memorex Inkjet Printable Media with AquaGuard surface is available in a package of 10 CD-R discs with jewel cases for a suggested retail price of $14.99, and a package of five DVD-R media with jewel cases for a suggested retail price of $9.99. Memorex recordable media is sold in 23 of the nation's top 25 consumer technology retailers including Best Buy, Circuit City, CompUSA, Fry's Electronics, Kmart, Office Depot, OfficeMax, RadioShack, Staples, Target and Wal-Mart.
About Memorex
Memorex, a portfolio brand of Imation Corp, is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives.
About Imation Corp
Imation Corp is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marks its tenth anniversary as an independent company. In addition to the Imation brand, Imation Corp's global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?"
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