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Dennis Hissink : January 5th 2007 - 19:00 CET
Canon ZR800 camcorder

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CanonCanon ZR800 camcorder : Canon recognizes that whether they are shooting a 50th anniversary party, baby's first steps, or a trip around the world, camcorder users are looking to capture the movement and visual images, resulting in memories that are inherent in every important life stage. To help anyone become an instant expert, Canon has introduced a new model in its entry-level ZR series camcorders: the Canon ZR800 MiniDV camcorder. The new Canon ZR800 camcorder provides powerful technology for capturing the most outstanding videos and photos with an array of smart new features that ensure the easiest, most enjoyable user experience. The Canon ZR800 will be available in late January. The estimated selling price for the ZR800 is $279.
Canon ZR800 camcorderCanon ZR800 videocam - Zoom lens
In fact, as Canon has long been regarded as an expert in optical lens design and production, all ZR series camcorders will feature 35x optical zoom - Canon's longest zoom ever. "For those users looking for a no-nonsense camcorder, Canon has a camcorder that meets their needs," says Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "Not only do the Canon 2007 ZR series camcorders create incredible images, but they are also affordable and easy to use."

Canon ZR-800 video camera - Operation
The Canon ZR-800 camcorder offers the ideal solution for consumers who may just be getting started with their first camcorder and are looking for the simplest, most accessible device that delivers great results. The new ZR800 model features a joystick in the main panel display that makes it easier than ever to record, play back and navigate the menu options. The Easy Mode automatically optimizes most of the camcorder's settings, while the preset scene modes make it easy to shoot common scenes, including sunsets, fireworks, or a day at the beach.

Canon 800 camcorder - Widescreen monitor
The 2.7 inch widescreen LCD (112,000 pixels) allows users to easily compose shots that can be shown on a widescreen TV. The Canon ZR800 Mini-DV camcorder will offer a .35 inch color viewfinder which allows users to view and record live scenes in Widescreen HR (high resolution) with a 16:9 aspect ratio, the same aspect ratio of today's popular widescreen television sets.

Canon ZR 800 video camcorder - DIGIC DV
The ZR800 is powered by Canon's DIGIC DV image processor. The DIGIC DV technology processes video information separately from photo information in order to always reproduce accurate, clear colors for both mediums. It also dynamically widens the range of colors in video and photos.

Canon MiniDV ZR800 camcorder - Digital video effect
The Canon ZR800 camcorder offers genuine Canon 35x optical zoom lens (1000x digital zoom), which is Canon's longest optical zoom on a camcorder to date. Sophisticated yet simple to use, Canon's Smooth Zoom feature actually reduces the erratic, jerky zoom techniques that plague some users of long zooms, smoothing out the process by selecting from one of three pre-set zoom speeds. For even smoother video, Canon Image Stabilization helps provide a shake free image for the entire focal length. Because the right features can help any user compose shots like a Hollywood director, Canon has incorporated a level marker and added a new grid marker to the easy mode feature mix. When engaged, the markers appear - in either white or gray - superimposed over the image on the camcorder's display. The level marker appears as a horizon line to easily let the user know if the camera is being kept level, while the grid marker effectively divides the image into nine equal rectangular segments, making it easier for the user to compose a more appealing and effective shot.

Canon Mini DV ZR-800 - Standby and Microphone
Quick Start's "standby" capability also means that the camcorder does not waste battery power by repeatedly turning on and off. The Canon ZR 800 Mini-DV camcorder can remain in Quick Start mode for 30 minutes before automatically shutting off. The Canon ZR800 Mini-DV Camcorder also offers a microphone terminal, allowing users the added flexibility of plugging in an external microphone.

Canon Mini DV video camera - Style and Design
Structured with Canon's sleek designs, the new Canon ZR800 is easy on the eyes and easy to hold in the hand. The camcorder comes in Deep Blue. The ZR800 is also lightweight and compact, making it easy to grab on the go. Even with the 35x optical zoom lens, The Canon ZR-800 weighs less than one pound. It has built-in lens covers so that there is no intruding, dangling lens cap.

About Canon U.S.A.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion.





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