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Canon ZR850 camcorder
Dennis Hissink : January 5th 2007 - 19:07 CET
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CanonCanon ZR850 camcorder : Canon recognizes that whether they are shooting a 50th anniversary party, baby's first steps, or a trip around the world, camcorder users are looking to capture the movement and visual images, resulting in memories that are inherent in every important life stage. To help anyone become an instant expert, Canon has introduced a new model in its entry-level ZR series camcorders: the Canon ZR850 MiniDV camcorder. The new Canon ZR850 camcorder provides powerful technology for capturing the most outstanding videos and photos with an array of smart new features that ensure the easiest, most enjoyable user experience. The Canon ZR850 will be available in late January. The estimated selling price for the ZR850 is $329.
Canon ZR850 camcorderCanon ZR850 videocam - Optical zoom
In fact, as Canon has long been regarded as an expert in optical lens design and production, all ZR series camcorders will feature 35x optical zoom - Canon's longest zoom ever. "For those users looking for a no-nonsense camcorder, Canon has a camcorder that meets their needs," says Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "Not only do the Canon 2007 ZR series camcorders create incredible images, but they are also affordable and easy to use."

Canon ZR-850 video camera - Operation
The Canon ZR-850 camcorder offers the ideal solution for consumers who may just be getting started with their first camcorder and are looking for the simplest, most accessible device that delivers great results. The new ZR850 model features a joystick in the main panel display that makes it easier than ever to record, play back and navigate the menu options. The Easy Mode automatically optimizes most of the camcorder's settings, while the preset scene modes make it easy to shoot common scenes, including sunsets, fireworks, or a day at the beach.

Canon 850 camcorder - Widescreen display
The 2.7 inch widescreen LCD (112,000 pixels) allows users to easily compose shots that can be shown on a widescreen TV. The Canon ZR850 Mini-DV camcorder will offer a .35 inch color viewfinder which allows users to view and record live scenes in Widescreen HR (high resolution) with a 16:9 aspect ratio, the same aspect ratio of today's popular widescreen television sets.

Canon ZR 850 video camcorder - DIGIC DV processor
The ZR850 is powered by Canon's DIGIC DV image processor. The DIGIC DV technology processes video information separately from photo information in order to always reproduce accurate, clear colors for both mediums. It also dynamically widens the range of colors in video and photos.

Canon MiniDV ZR850 camcorder - Digital effects
The Canon ZR850 camcorder offers genuine Canon 35x optical zoom lens (1000x digital zoom), which is Canon's longest optical zoom on a camcorder to date. Sophisticated yet simple to use, Canon's Smooth Zoom feature actually reduces the erratic, jerky zoom techniques that plague some users of long zooms, smoothing out the process by selecting from one of three pre-set zoom speeds. For even smoother video, Canon Image Stabilization helps provide a shake free image for the entire focal length. Because the right features can help any user compose shots like a Hollywood director, Canon has incorporated a level marker and added a new grid marker to the easy mode feature mix. When engaged, the markers appear - in either white or gray - superimposed over the image on the camcorder's display. The level marker appears as a horizon line to easily let the user know if the camera is being kept level, while the grid marker effectively divides the image into nine equal rectangular segments, making it easier for the user to compose a more appealing and effective shot.

Canon Mini DV ZR-850 - Speed and Standby
This year, Canon introduces the Quick Start feature, which allows the camcorder to be ready at a moments notice. The Quick Start mode provides an alternative to the standard limited "on/off" option and lets users put the camcorder on "standby" between shots. Once on standby, users can resume shooting quickly - in less than one second - meaning no more missing the first moments of the school play while the camcorder warms up. Quick Start's "standby" capability also means that the camcorder does not waste battery power by repeatedly turning on and off. The Canon ZR 850 Mini-DV camcorder can remain in Quick Start mode for 30 minutes before automatically shutting off.

Canon ZR850 - 1 Megapixel CCD
The Canon ZR850 Mini-DV Camcorder provides a built-in Video Light to help ensure that users do not miss a thing, even when the natural lighting is less than ideal. It also offers a 1.07 Megapixel CCD Image Sensor to be sure that all still and moving images captured are of a higher quality.

MiniDV ZR 850 camcorder - Secure Digital and SDHC support
The ZR850 Mini-DV Camcorder records still images, and feature PictBridge technology, which make it a snap to distribute prints by allowing the ZR camcorder to connect directly to any PictBridge compatible printer. For portable storage versatility, the ZR850 camcorder can accommodate either a Secure Digital (SD) Memory Card or a MultiMedia Card. The ZR850 Mini-DV Camcorder is High Capacity "HC" compatible, which allows them to use the newest high capacity cards that can store more than two gigabytes of data. It also features wireless remote and a USB port.

Canon Mini DV video camera - Color and Design
Structured with Canon's sleek designs, the new Canon ZR850 is easy on the eyes and easy to hold in the hand. The camcorder comes in Pearl Black. The ZR850 is also lightweight and compact, making it easy to grab on the go. Even with the 35x optical zoom lens, The Canon ZR-850 weighs less than one pound. It has built-in lens covers so that there is no intruding, dangling lens cap.

About Canon U.S.A.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion.

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