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Dennis Hissink : January 3th 2007 - 18:30 CET

Lexar Media at CES 2007

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LexarLexar Media at CES 2007 : Lexar Media will exhibit its line-up of advanced digital media and accessories at CES 2007, all reflecting the company's dedication to "Innovation from the Inside Out." In a variety of "lifestyle-oriented" demonstrations, Lexar will showcase new additions to the company's line of renowned JumpDrive USB flash drives, as well as memory cards including MicroSD storage solutions for the mobile category and new Platinum II SDHC cards for high capacity storage and video versatility. In addition, the company will demonstrate how its recent acquisition by Micron Technology and subsequent merger with Micron's Crucial Technology will lead the way in advanced "capture, move and store" imaging and memory technologies.
Lexar Media at CES 2007Lexar Media - Flash memory cards
Mark Adams, Lexar's Chief Operating Officer, noted: "Lexar has always been committed to creating products that add value to today's 'digital lifestyle.' With our recent acquisition by Micron, we will now be able to bring together our experience and know-how in advanced flash technologies with Micron's imaging expertise, introducing a unique portfolio of products that will be able to penetrate new markets. Lexar's technologies are being used to create and enhance products and accessories in areas such as gaming, photography, workflow, GPS navigation and communications."

Lexar Media JumpDrive - Windows Vista
Lexar will be introducing JumpDrive 360, an innovative "capless" drive encased in a stylish rotating metal jacket and the award winning JumpDrive Mercury with PowerToGo software. In addition, it has announced that its popular JumpDrive Secure II and JumpDrive FireFly flash drives will be available in an 8GB capacity. All Lexar JumpDrive products will be compatible with Windows Vista, and all the company's speed-rated drives will be enhanced for Windows ReadyBoost.

Lexar Media memory card - Performance
Lexar will also be showcasing a wide range of memory cards, geared toward meeting the demands of today's digital media devices. Among the products being featured are high-performance flash memory cards that maximize the functionality and performance of advanced mobile phones and handheld multimedia devices, including compact SD and MMC form factors in a wider variety of capacities up to 2GB, enough to handle the broad range of special applications from computer files to games, music, video, images and more.

CES 2007 - SDHC and Kodak
Focus on Photo Enthusiasts: Introducing SDHC Cards: Lexar's Platinum II memory cards offer photo enthusiasts the speed, capacity, and performance they can count on for top-quality pictures every time, providing the ultimate in both compatibility and performance. In addition to Lexar's own branded memory cards, the company will highlight its relationship with Kodak, demonstrating the broad range of Kodak SD Digital Assurance memory cards offered by Lexar, which feature built-in security applications for storing and playing secure content, in capacities from 256MB to 2GB.

Lexar miniSD flash memory - Mobile accessory
Going Mobile: Lexar will show a full line of memory cards geared toward use in mobile digital devices. The line-up will include Mobile Edition MiniSD Cards (up to 2GB) that offer high-performance functionality at half the size of a conventional SD card; ultra-compact Mobile Edition MicroSD Cards (up to 1GB) that are ideal for use in mobile phones; Mobile Edition MMCmobile Cards (up to 512MB) that offer the same high-performance as the MMCplus universal cards at half the size; and Mobile Edition MMCmicro Cards (up to 512MB) that are also ideal for mobile phones as well as PDAs, digital cameras, MP3 players and more. All Mobile Edition memory cards include adaptors for use in full-size SD or MultiMediaCard products.

Lexar Media Game Edition memory
Let the Games Begin!: Lexar also offers Gaming Edition memory cards in capacities up to 2GB to maximize compatibility and utility with all popular gaming machines (Sony PlayStation 3, Nintendo Wii, and Xbox 360).

About Lexar Media, Inc.
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol.

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