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Dennis Hissink : December 11th 2006 - 07:30 CET
Memory Stick PRO-HG Duo memory card

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SonyMemory Stick PRO-HG Duo memory card : SanDisk Corporation and Sony Corporation today announced the development of the Memory Stick PRO-HG format expanded from the Memory Stick PRO format. The continuing increase in the capacity of IC recording media has broadened its usage as a practical way to store high-resolution digital photos, music and video content (from the Internet or TV programs) on portable devices that are designed to handle digital entertainment content. The demand for real-time recording and transfer of multiple gigabytes of data using IC recording media is expected to increase rapidly, due to the growing popularity of high resolution video and digital still image applications.
Memory Stick PRO-HG Duo memory cardMemory Stick PRO HG flash memory
Memory Stick PRO-HG media offers high performance to meet the stringent demands of end users. This new media format uses an enhanced, 8-bit parallel interface in addition to a conventional serial and 4-bit parallel interface. The interface clock frequency also increases to 60MHz from 40MHz. This means that maximum data transfer speed increases up to 480Mbps, or 60MB/s (theoretical value), three times as fast as that of Memory Stick PRO media. The minimum write speed at 8-bit parallel transfer is 120 Mbps, or 15MB/s (In the case of optimized compliant host devices).

Memory Stick PRO-HG Duo card - Support
These enhancements allow large data amounts of up to several gigabytes to be quickly transferred, as well as the real-time recording of high-resolution video and still images. Since Memory Stick PRO-HG is an extended format of the Memory Stick PRO format, Memory Stick PRO-HG compliant host devices support the conventional Memory Stick PRO media as well as Memory Stick PRO-HG media. In addition, the Memory Stick PRO HG media can be used conventional Memory Stick PRO compliant host devices as well as Memory Stick PRO-HG compliant host devices (When using Memory Stick PRO-HG media with Memory Stick PRO compliant host devices, Memory Stick PRO-HG media functions as Memory Stick PRO). Licensing for the development of Memory Stick PRO-HG compliant host devices is scheduled to commence in January 2007.

SanDisk Memory Stick PRO-HG Duo memory - Development
“Sony and SanDisk share the common goal of providing exciting new digital audio and video applications to consumers,” said Eli Harari, chairman and CEO of SanDisk Corporation. “This is the driving force that is behind our relentless efforts to leverage our expertise and extensive intellectual property in flash memory cards to develop the Memory Stick PRO-HG. I am proud of the close cooperation we have with Sony over the years and look forward to seeing the exciting new products that Memory Stick PRO-HG media enable.”

Sony Memory Stick PRO-HG media - Speed
Akira Kubota, president of Core Component Business Unit, Sony Corporation said “Sony has successfully collaborated with SanDisk Corporation in promoting the Memory Stick formats. Significant milestones have been the Memory Stick PRO format in 2003 and the Memory Stick Micro in 2005. I am delighted by today’s joint announcement of the Memory Stick PROHG format. This new IC recording media allows the speedy sharing of high definition video and digital still camera data between products.” Through the introduction of this new format, Memory Stick will greatly expand its entertainment applications.

Memory Stick PRO-HG Duo - Availability
Since the September 1998 market introduction of Memory Stick, cumulative shipments of media have achieved 2 million units as of September 2006 (The cumulative number includes Memory Stick, Memory Stick Duo, Memory Stick PRO and Memory Stick PRO Duo media). The Memory Stick PRO-HG Duo media will be made available in 2007.

Memory Stick PRO-HG Duo media specifications
• Dimensions Duo size (31 x 20 x 1.6) mm
• Connector Pin 14-pin
• Capacity 32GB (format maximum)
• Max. Data Transfer Rate 480 Mbps (theoretical)
• Min. Write Speed 120 Mbps (As of 8-bit parallel transfer)
• 40 Mbps (As of 4-bit parallel transfer)
• Operating Voltage 2.7 to 3.6 V
• Interface 8-bit / 4-bit parallel I/F and Serial I/F
• Max. Clock frequency 60MHz (8-bit parallel transfer specification)
• Copyright Protection Technology MagicGate

About SanDisk Corporation
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $63 billion for the fiscal year ended March 31, 2006.





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