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Sony Ericsson Z310i
Nic Rossmüller : December 9th 2006 - 18:38 CET
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Sony EricssonSony Ericsson Z310i : Picture yourself with the new Sony Ericsson Z310 mobile phone. This stand-out phone has a flawless, polished finish. The front icon display is integrated into the design, hidden discretely beneath the surface until a message or call is received. There are even eye-catching coloured light effects that can be assigned to contacts in the phonebook; so you can know at a glance who is calling. “This stylish clamshell phone is one you won’t want to live without. Not only does it boast good looks and a vibrant colour, it also provides must-have features for this type of everyday phone: VGA camera, MP3 Music Ringtones & Bluetooth connectivity,” says Steve Walker, Head of product Marketing at Sony Ericsson.
Sony Ericsson Z310iSony Ericsson Z310 - Design
“The fresh look is also complimented by some innovative design features, normally only seen on more advanced phones.” The seamless, semi-transparent finish on the front of the phone allows the display icons (which signal when a new event takes place on the phone) to be ‘hidden’ beneath the surface. And a separate external display, also concealed under the surface of the phone, lets you know exactly who is calling. Adding to the striking design is a series of novel light effects that serve to both personalise the phone & allow the user to ‘colour code’ their contacts. Simply assign a coloured light to your frequent callers and you will know instantly whether its work trying to reach you, your best friend fixing a date, or your mother calling to invite you to Sunday lunch!

Sony Ericsson Z310i camera phone - Picture blogging
It is even possible to set the look and feel of the menu & screen display to match the time of day; a bright theme during the daytime and something more relaxing or subtle at night. Although straightforward to use, the Z310 is loaded with features to help you organise your life and have fun along the way. The built-in VGA camera allows you to take spontaneous snaps and share them with family and friends instantly via Picture Blogging (uploading pictures directly to a Blog site from the Z310) or Picture Messaging (MMS). Alternatively, just use the phone as a portable photo album to make sure that your memories are always with you. And there’s no need to worry if you can’t find your phone in your bag or under that pile of papers!

Sony Ericsson Z310 camera phone - Bluetooth headset
Just link the Z310 to a Bluetooth headset, such as the comfortable & compact Sony Ericsson HBH-PV705 Headset, and you are likely to never miss a call. You can choose the Z310 in the colour that best fits your lifestyle and your wardrobe. This luscious phone comes in three very individual colours: Jet Set Black, Blush Bronze or Lush Pink. Z310 is a Triple band/EDGE/GPRS 900/1800/1900 handset and will be available in selected markets from Q1 2007.

Sony Ericsson Z310i mobile phone - Features
• Main screen
• 128 x 160 pixels
• STN (for low power consumption)
• 65,536 colours
• External screen - combined Single colour display (96 x 64 pixels) and Icon Display
• Built-in VGA camera
• Messaging - MMS, SMS and EMS
• Email
• Instant Messaging
• Changeable Wallpapers & Themes
• Picture phonebook

Sony Ericsson Z310 clamshell phone - Music
• Polyphonic ringtones
• Music ringtones (MP3)
• Java Midp 2.0
• PlayNow
• Direct links for easy download
Connectivity
• EDGE
• HTML browsing
• Infrared
• Bluetooth
• Speakerphone
• WAP 2.0
• AMR speech codec - optimises voice quality & minimises interference
• FOTA
• Talk time: Up to 7 hours
• Standby time: Up to 300 hours

Z310 mobile phone - Sony Ericsson accessories
• Bluetooth Headset Sony Ericsson HBH-PV705 (over-ear style)
• Deskstand Sony Ericsson CDS-60
• Bluetooth Car Speakerphone Sony Ericsson HCB-100

About Sony Ericsson
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 7,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

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