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Google Checkout online holiday shopping survey
Nic Rossmüller : December 9th 2006 - 18:08 CET
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 Google online holiday shopping survey : Cyber Monday is expected to draw another record crowd of online shoppers this year, as people log on after spending the holiday weekend fighting the crowds and browsing through stores. According to a new survey conducted by Harris Interactive and commissioned by Google Checkout, 40% of employed U.S. adults say they'll be doing at least some of their online holiday shopping from work this year, with 1 in 4 of those shoppers logging on to track down that perfect gift. Trying to squeeze online holiday shopping into already busy schedules, shoppers will be looking for even more speed and convenience this year. For the holidays, Google Checkout will also be offering users a variety of promotions.
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 Google Checkout - Holiday shopping
And while there are many online shopping options to make finding the right gift relatively easy, online shoppers still have to deal with hassles, such as entering billing, shipping, and contact information multiple times as they move from site to site. Google Checkout eliminates an average of 15 steps from the online checkout process, in many cases making checking out as simple as entering a single login. This can save a lot of time for online shoppers, who will visit an average of 5.5 websites for holiday gifts this season, according to the survey.
Holiday shopping - Google Checkout
For the holidays, Google Checkout will also be offering users a variety of promotions for their holiday shopping. Through Tuesday, December 26, users will receive $10 off purchases of $30 or more, or $20 off purchases of $50 or more, depending on the merchant. And best of all, these promotions are reusable, no special registration is necessary, and there are none of the delays that come with rebates - users will automatically see the credits applied as they make their purchases. For example, if users visit an average of five participating websites, they can redeem the promotion on each of those sites and save at least $50 on their holiday shopping.
About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit the Google.com website Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live.
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