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Kodak photo gifts survey
Nic Rossmüller : December 9th 2006 - 13:10 CET
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KodakKodak photo gifts survey : As people look for the perfect holiday card to send and gift to give this season, it’s often the simple photo that touches people’s heart the most. More than half of consumers prefer receiving personalized photo greeting cards, with 84 percent saving those cards from family and friends, according to a survey conducted by Eastman Kodak Company. Also, more than one-third of consumers consider a personalized photo calendar the best “gift from the heart.” Recipients treasure photographs because they create connections. More than 90 percent of people believe that sharing experiences through photographs helps them bond with others. A nearly identical amount feel that it’s important to take photographs.
Kodak photo gifts surveyKodak photo gifts - Photofinishing
This, combined with the fact that more than three-quarters of people wishing that they had pictures of family members from when they were younger, prove that photographs are truly the gift that keeps on giving. “Making printed pictures, cards and photo gifts part of your holiday plan this year will delight your friends and family,” said Diane McCue, general manager of Paper and Output, Film and Photofinishing Systems Group and vice president, Eastman Kodak Company. “Personalized photo cards and gifts keep friends and families up-to-date and share your recent adventures, major milestones, such as a new baby or wedding, or group gatherings.

Kodak photo printing sevice - Digital printing
Digital printing allows you to add your personal creativity to your pictures to create a gift that is uniquely you. It also creates a keepsake that recipients will save and treasure.” With a variety of services in the market that use real Kodak paper, consumers can find an easy-to-use service that not only creates beautiful, high quality gifts and cards, but also fits into their busy lifestyles.

About Kodak
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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