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Nic Rossmüller : December 9th 2006 - 18:00 CET

TV color calibrator wins popular science award


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ColorvisionTV color calibrator wins science award : Datacolor, a world leader in color technology, announced that SpyderTV has been recognized as one of the top 100 innovations of the year by the editors of Popular Science Magazine. SpyderTV’s revolutionary technology takes the guesswork out of calibrating any TV, optimizing it for a better viewing experience. Each year, the editors of Popular Science select the top 100 technology innovations of the year for the “Best of What’s New” awards. These products represent a significant leap in innovation for their categories. “Best of What’s New” is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products,” says Mark Jannot, editor of Popular Science.
TV color calibrator wins popular science awardSpyderTV home theater color calibrator
“These awards honor innovations that not only influence the way we live today, but that change the way we think about the future.” “We’re honored that Popular Science has recognized SpyderTV as one of the top innovations in home theater technology,” states Liz Walker, Head of Corporate Marketing. “This achievement demonstrates Datacolor’s commitment to leveraging over 35 years of color science expertise in the development of cutting-edge yet user-friendly products.”

Datacolor SpyderTV - Popular science best of what’s new award
Datacolor’s SpyderTV helps make adjustments to dramatically improve picture quality by scientifically measuring contrast, brightness, color, tint, and color temperature presets on TVs. SpyderTV allows viewers to see shows and movies just as the director intended, increasing the realism of programs with extended highlight and shadow detail and enhanced dark images for better visibility.

Popular science award - SpyderTV color calibrator
“Most TV’s and displays are pre-set to maximize picture brightness,” states Mark Hunter, Datacolor’s Technical Director of Home Theater Products. “SpyderTV takes the notoriously fallible human eye out of the equation to help users optimize their display’s settings as recommended by the manufacture. Adding the ability to factor in room lighting and personal preference, SpyderTV is a simple yet elegant way to create a superior TV viewing experience,” concludes Hunter.

About Popular Science
Founded in 1872, Popular Science is the world’s largest science and technology magazine; with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc.

About Datacolor
Because color matters, leading businesses, creative professionals, and consumers worldwide choose Datacolor’s innovative technology solutions to consistently achieve the right color. A Swiss-held company, Datacolor’s strong worldwide presence encompasses global manufacturing and operational facilities as well as an international strategic network of sales and support offices.





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