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PriceRunner Christmas holiday shopping study
Nic Rossmüller : December 9th 2006 - 11:40 CET
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PricerunnerPriceRunner Christmas holiday shopping study : PriceRunner, the comparison shopping engine owned by ValueClick, Inc., announced the results of their annual Black Friday Shopping Study, and that once again holiday shoppers can easily spend hundreds of dollars more than necessary on popular items from large retailers, despite retailers touting their prices as bargains. The good news in this is that shoppers who missed the Black Friday shopping Specials can still easily save on the most popular holiday products. With the holiday shopping season now in full swing, shopping comparison sites make it easier for consumers to research and compare products and prices from several leading merchants side-by-side.
PriceRunner Christmas holiday shopping studyChristmas holidays shopping
Based on early results from the last weekend’s shopping, consumer electronics are at the top of nearly everyone’s Christmas list again this year, with plasma TVs, MP3 players, laptops, digital cameras and cell phones expected to be among the most popular items. To help consumers understand the scope of savings they can easily realize, PriceRunner studied the holiday ads from the nation’s largest retailers and then compared products and prices with those found online and in other offline stores. The results yielded some very interesting insights that can save shoppers hundreds of dollars.

PriceRunner black friday - Price comparison
• A popular Philips 50PF7320A HP Plasma TV was advertised by Costco for $1,999.99, while the exact same product can be found online for only $1,645.00, an 18% and $355.00 savings.
• Another popular HD Plasma TV - the Panasonic TH-50PX60U - was advertised by CompUSA for $2,499.99, while it could be found online for only $1,845.11 - saving a whopping $655.00!
• Walmart fulfilled predictions that they would slash prices on consumer electronics, exemplified by them offering the RCA 5GB MP3 player for only $88.72, over 40% lower than the lowest price found online, at $156.57.
• Consumers could save over 20% and $180.00 by buying the Canon EOS 400 Rebel XTi digital camera online at $719.00, vs. Best Buy’s advertised price of $899.99.
• Holiday budgets are sure to be stretched if consumers buy their Vizio 50" P50HDTV10A HD Plasma TV from Circuit City at $1,499.99 rather than online, where the lowest price found was $1,898.00 - a nearly $400 and 21% savings.

Product reviews - PriceRunner price comparison
“While a lot has been made about aggressive discounting by the major retailers this holiday season, our study clearly found that consumers can find even better deals with a minimum of effort,” said Martin Andersen, General Manager of PriceRunner US. “Plus, they can be assured they are buying the right items due to the detailed specifications and product reviews that are found online at Pricerunner.” Comparison price chart and product details from PriceRunner’s Black Friday Shopping Study are available to qualified media outlets upon request.

About PriceRunner
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, and the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons, and PriceRunner always lists the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision.

About ValueClick
ValueClick, Inc. is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner.

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