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Dennis Hissink : November 8th 2006 - 19:30 CET

Fujifilm FinePix Z5fd


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FujifilmFujifilm FinePix Z5fd : Fujifilm Japan announces the launch of the Fujifilm FinePix Z5fd digital compact camera. The Fujifilm Z5fd is the second pocketable digital camera to feature hardware-based Face Detection technology, which debuted with the announcement of the FinePix S6500fd in July 2006. Face Detection has great impact on people photography, ensuring the camera automatically focuses on and exposes for faces, rather than details that can confuse other cameras. Coping with up to ten faces in a frame, it ensures photos of friends and family are crisp, clear and perfectly exposed no matter what the occasion. At this moment there is only official word on the introduction of the Fujifilm FinePix Z5fd in the UK, besides Japan.
Fujifilm FinePix Z5fdFujifilm Z5fd camera - IrSimple transfer
Fujifilm’s Face Detection technology is unique because the technology is built-in to the camera’s processor, enabling it to identify faces, optimise settings and take the photo within just 0.05 seconds. The Fujifilm Z5fd is able to transfer images wireless via the IrSimple feature. Via IrSimple the Fujifilm FinePix Z5fd is able to communicate with devices like a mobile phone or with a mobile printer like the Fujifilm MP300. The Fujifilm MP300 printer is a compact portable printer you can take with you anywhere and features IrSimple, high-speed infrared communication.

Fujifilm FinePix Z5fd digital camera - Face detection
Fujifilm’s Face Detection technology was originally developed for the company’s photofinishing division, where it was used for reproducing the fine detail in people’s faces in print. In developing the technology for use in FinePix cameras, Fujifilm’s Research & Development team’s challenge was to make it fast, otherwise the feature would never be anything more than a novelty. In achieving a response time of 0.05 seconds, Fujifilm’s Face Detection becomes a genuinely useful tool for capturing photos of friends and family that are perfectly focused and exposed to prioritise the people in the frame.

Fujifilm Face Detection - Portrait photography
Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera’s LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera ‘locked on’ to its subjects until they move out of the picture. The technology works irrespective of the subject’s position in the frame, and is not confused by spectacles. In Playback mode, Face Detection will automatically zoom in to subjects’ faces and trim the shot for optimum portraits.

Fujifilm FinePix Z5fd features
• Face Detection Technology built-in to the camera’s processor
• Real Photo Processor II and new Super CCD HR VI
• IrSimple high-speed infrared communication
• ISO 1600 sensitivity at full resolution
• 3.0x optical zoom
• 2.5-inch LCD display
• 26MB internal memory, xD Picture card slot
• VGA movie capture of 30 frames per second with sound
• PictBridge compatible for direct printing without a PC

Fujifilm FinePix Z5 fd compact camera - Intelligent flash
The Fujifilm Z5fd also features Fujifilm's Intelligent Flash system. This helps avoid the messy background blur of 'slow-sync' flash as well as the starkness of conventional flash. Instead, the Fujifilm FinePix Z5fd automatically sets the power output of the flash to produce balanced images that combine natural foreground illumination with optimum background exposure. It spells the end for bleached-out people and blacked-out backgrounds, and brings greater depth and clarity to twilight hour photography.

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents. Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China.





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