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Ilse Jurriën : October 15th 2006 - 15:15 CET

Photokina 2006 trends at e-Fotografija


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e-FotografijaPhotokina 2006 trends at e-Fotografija: Our good friend and DIWA member Matjaz Intihar from e-Fotografija has published an article about the new trends at the latest Photokina 2006. The latest Photokina showed a massive number of new products, innovations, digital imaging solutions and lots of other interesting devices for the mass consumer market and for the specialized professional market. This year’s Photokina was the largest ever, and one of the most fascinating since Cologne’s first photo fair took place in 1950. One thing is sure; all the systems and technologies have a common digital basis that ensures more transparency for professionals and amateurs, and it provides plenty of room for more creativity.
Photokina 2006 trends at e-FotografijaPhotokina show trends - Impression
According to Matjaz: "For me personally, the first impression of Photokina 2006 was that of a not very pleasant surprise, a feeling I seem to share with my colleagues. I had my own personal opinion about what would before the show, of course, however, after speaking with representatives of various companies, it became clear to me that I was mistaken. After living through the first shock, visiting Apple's presentation of Aperture 1.5 and talking with people from R&D departments of Canon, Nikon, Pentax, Olympus and Sigma, I experienced a bit of a paradigm shift in my perception of Photokina 2006."

Photokina imaging event - Software and Postproduction
Matjaz continues: "In 2006, the major change is in postproduction. For the enthusiast photographer, this means new easy to use programs used to correct red eyes, face recognition, scene recognition and tonal corrections in addition to improved in-camera algorithms and a lot of new programs used to produce high quality pictures in minilabs. For the professionals and the more demanding amateurs, the software companies are developing completely new possibilities. I have often used the phrase “film virgin”. These new photographers are what the software industry is aiming at. The more pictures they take (and they could take far less with no reduction in useful output), the happier software companies are. After all, it’s their chance to market applications allowing these photographers to view their shots on displays and justify their approach to taking pictures."

Photokina 2006 trends - Digital SLR camera
"All major manufacturers were present. However, there was a major difference compared to 2004. Panasonic and Sony were very prominent, while two years back, they were anything but. They both started manufacturing DSLRs and are trying to increase their presence in this area. And while Sony’s acquisition of Konica Minolta gave them a strong advantage, Panasonic is still very much in the background. After all, Olympus E-300 and a Leica lens are not exactly an equal match. In the coming year, however, the combination of Olympus, Panasonic and Leica should provide some interesting stuff." concludes Matjaz. You want to learn more about the ins and outs of the Photokina 2006? Continue to read the Photokina 2006 trends at e-Fotografija.





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