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Ilse Jurriën : October 5th 2006 - 01:04 CET

CeWe color online music shop

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CeWe ColorCeWe color online music shop : CeWe color, as the first photo services company in Germany, is offering a music service and is hence entering another growth market. With this service, cewe color is reacting to the increasing significance of the Internet for purchasing music and to customers who wish to compile their music CDs themselves. Customers can put together their own personal CD online and then collect the CD in a dm market of their choice, complete with a personal cover, only a few days later. The songs start at 95 cents - naturally including the Super Sound and Service. This idea is bound to touch customers’ senses: the senses of hearing and of seeing and the taste in music of those listening to the CD or receiving the gift.
CeWe color online music shopCeWe Online Music Shop
The cewe Music Shop, launched by the photofinishing company from Oldenburg in cooperation with the pharmaceutical market dm last week, enables customers to have their favourite songs burned onto a CD for a very favourable price - and they can then listen to their CDs themselves or naturally give them away as an original gift for any kind of occasion. The kick: customers get more than their personal best-of CDs, they also get a personal cover, either with their own digital photos or with a cover from a collection of samples.

CeWe - Professionally printed CD
And it's all done very quickly and very conveniently. Customers make their choice of songs, define the CD cover, hand in their order online and collect a perfectly-burned and professionally-printed CD in the branch of a trade partner of their choice a few days later, or alternatively, they can have their CD delivered to their home by mail.

Music shop repertoire
The repertoire is huge: around 300,000 pieces of music from all of the genres of pop and rock, through to hip hop, soul, dance and hits, classics and jazz are available in the online shop. The range will be consistently extended over the coming few weeks. The offer is subdivided into top sellers, the latest songs, charts, oldies and other sections. Customers can combine their choice as they wish. There are songs for any occasion, such as for birthdays. Or best specials for a yoga session after work or for those romantic times as a twosome. Those who firstly wish to check on how the music sounds can listen in for up to 30 seconds.

77 minutes of music
The maximum number of songs is specified by the capacity of the CD and how long the songs are - every CD has space for about 77 minutes of music. The number and the choice of songs will determine the price. The basic price per CD is EUR 2.99 and the songs cost between EUR 0.95 and EUR 1.49. The new service addresses all of those music fans who wish to make up their favourite songs for themselves or for other fans without having to download the songs in an mp3 format or burn a CD themselves. In a second step cewe color will be extending the music shop with the option of downloading music.

Online photo service
Particularly practical: those who already have a user account with the online photo service of a trade partner will also be able to use their current access data to conveniently order from the music shop. cewe color is planning to install the innovative music shop on the home page of other customers too. This is how super sound and service quality must sound.

About CeWe - ColorPhoto service provider
With 20 highly-technical photofinishing plants and a staff of 3,200 employees in 19 European countries, is both market and technological leader. Every year, more than 3.0 billion colour prints are supplied to 60,000 customers from the trade. In 2005 turnover amounted to EUR 431.1 million. CeWe Color is “first mover” in the launch of new digital technologies and products such as ordering digital photos through retailers' websites, or in products such as the DigiFoto concept for retail stores. In 1961, CeWe Color was founded by Senator h.c. Heinz Neumüller and, with Hubert Rothärmel at the helm, the company went public in 1993. CeWe Color Holding AG

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