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Canon USA advertising campaign
Ilse Jurriën : October 4th 2006 - 02:07 CET
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CanonCanon USA advertising campaign : Canon USA unveiled its “What’s Next For Color” advertising campaign in support of its newest Color imageRUNNER, imagePRESS and imagePROGRAF devices in the second half of 2006. The What’s Next For Color advertising campaign, which kicked-off today with a five-page unit in The Wall Street Journal, will leverage a mix of unique and traditional media, as well as outdoor and radio advertising, with nearly $15 million in media schedule, and support the company’s brand slogan, Canon imageANYWARE. In addition to The Wall Street Journal ad unit, the What’s Next For Color advertising campaign will also utilize an eight-page Butterfly Gatefold in selected publications.
Canon USA advertising campaignWhat’s Next For Color campaign
The campaign will appear in a number of general business, IT and digital imaging publications, including BusinessWeek, Time, Forbes, ComputerWorld, Network-World and In-Plant Graphics, and will air on radio in nine key markets in conjunction with outdoor advertising through the end of December. Outdoor advertising will include dioramas in airports in Atlanta, Washington D.C., Philadelphia, New York, Boston, Chicago, Los Angeles, San Francisco and Dallas. Canon will also deliver the What’s Next For Color message at GRAPH EXPO, October 15th - 18th, in Chicago.

Canon USA advertising campaign - Color technology
“The new campaign will focus on Canon’s color technology and innovation and how Canon has created the foundation for the next revolution in color, from mid-range corporate systems to high-end production and large format devices,” said Tod Pike, senior vice president, Imaging Systems Group, Canon USA, Inc. “The campaign will show how Canon and our latest products will give new meaning to Canon Color and change the way people think about using color.”

About Canon USA
Canon USA, Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. is a top patent holder of technology, ranking second overall in the US in 2005, with global revenues of $31.8 billion.

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