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Ilse Jurriën : September 27th 2006 - 19:00 CET

Athentech Perfectly Clear image correction


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Athentech TechnologiesAthentech Perfectly Clear image correction : Athentech Technologies Inc. (“Athentech”) today announced the execution of three new licensing agreements that will place the company’s patented, award-winning Perfectly Clear image correction technology into thousands of new digital photo kiosks around the world. The announcement came during the photokina convention and trade show here. Under the licensing agreements, Perfectly Clear is being integrated into kiosk interface applications developed by Singapore-based Janna Systems, kiosk operating software created by Pixology Software Ltd. of the United Kingdom, and kiosks currently installed in the hundreds of photo retail stores operated by Black’s Photo throughout Canada, Athentech said.
Athentech Perfectly Clear image correctionAthentech image correction technology
Perfectly Clear image correction technology is widely considered to be the smallest, fastest and most accurate image correction application available - providing exceptional image quality and seamless system integration. Today, Perfectly Clear is installed in more than 23,000 kiosks spread out across 30 countries, according to Athentech.

Pixology Software partners Athentech
"From our perspective, Perfectly Clear is simply the best image correction application available - from an integration standpoint as well as its ease of use and the results it produces at retail," said Simon Jessup, International Business Development Manager for Pixology Software. "There are a lot of image correction products out there but we’re very satisfied with our choice of Perfectly Clear and we’re very pleased to be working with Athentech."

Athentech - Licensing agreement
The three enterprises join current Perfectly Clear licensees KIS Photo-Me Group, Lucidiom, Oblo Multimedia, Digital Portal, Worksunit, Arrow Media Solutions, Signifi, PixPert and others. The world’s largest imaging companies and leading kiosk software and system manufacturers, which provide private-label units and systems for third parties, consistently report an increase in prints made at retail as a result of the automatic image correction benefits provided by Perfectly Clear.

Athentech - Licensing agreement
"Perfectly Clear software has a strong reputation among our licensees as the best, most effective application for sharp, error-free, color-accurate pictures," Athentech President Brad Malcolm said. "We’re able to provide the smallest, fastest and easiest image-correction application that also integrates easily into image management systems including kiosks. Our three new partners offer further evidence that Perfectly Clear is fast becoming the ‘benchmark’ for perfecting digital images – and we’re delighted to be working with them."

Perfectly Clear image correction software - Survey
Many of the world’s largest imaging companies and leading kiosk software and system manufacturers, who provide both private label units and systems for third parties, have consistently reported an increase in prints made at retail when pictures are corrected with Perfectly Clear. A recent retail survey recorded an astounding 300 percent increase in the average number of Perfectly Clear prints made, compared to similar conditions – time of year, location, pricing, etc. – but without using the correction software. Specifically, the number of prints made per customer transaction increased from 14 without Perfectly Clear to 42 with the software activated.

Perfectly Clear test - Competitive advantage
"This test demonstrated the competitive advantage that Perfectly Clear provides the retailer," Malcolm said. "That same level of effectiveness and satisfaction – as well as the ability to 'save' many more images that otherwise would have been lost or unusable – are now available to virtually everybody who’s involved in picture taking through our new family of Perfectly Clear products."

About Perfectly Clear
Because light passes through a single aperture in cameras, captured images are not uniformly exposed. Some industry data suggest that almost 80 percent of all images taken are at least partially underexposed, and 15 percent exhibit red-eye problems. Perfectly Clear automatically corrects underexposures, removes abnormal tints, provides depth, clarity, vibrancy and color correction, and integrates a pair of leading proprietary applications: Noiseware for digital noise removal and FotoNation for red-eye removal.

Perfectly Clear software - Light principles
Perfectly Clear, invented for the digital world, is modeled on the physics principles of light. Unlike traditional analogue-based approaches that can actually damage true color, create artifacts and cause clipping, Perfectly Clear is the only solution that operates like the human eye - optimizing and correcting the light in each and every pixel, perfectly preserving the photographer's memory. The result is stunning pictures regardless of how they are viewed - electronically or as prints. In less than one second, Perfectly Clear for photographic applications optimizes the lighting in each pixel while maintaining true color with zero clipping and no artifacts. Perfectly Clear won the 2005 DIMA Award for Innovative Digital Product of the Year.

About Athentech Technologies
Athentech Technologies Inc. is an entrepreneurial, privately held company headquartered in Calgary, Alberta, involved in three different industries and markets: digital imaging, signal processing (for medical applications) and earth sciences. Athentech Imaging, a division of Athentech Technologies Inc, licenses its Perfectly Clear image correction software to companies for inclusion in their still and motion/video cameras, x-ray and medical imaging machines, satellites, telescopes, scanners, editing equipment and image manipulation software. It is now in the process of making Perfectly Clear available to consumers, professional photographers and commercial photo imaging businesses.





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