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Duracell advertising campaign
Ilse Jurriƫn : September 26th 2006 - 16:10 CET
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DuracellDuracell advertising campaign : Duracell unveiled the latest commercial in its highly successful "Trusted Everywhere" advertising campaign. The 30-second television spot depicts the life-saving work of AirLife Denver, an emergency rescue transport service that uses Lear Jets, helicopters and ground ambulances to save trauma patients and bring them to area hospitals. The "Trusted Everywhere" campaign, now its fourth successful year, is designed to reinforce the power of Duracell batteries by demonstrating two parallel uses of electronic devices - one in an everyday situation and the other in a critical capacity. The latest spot, which is entitled "Two Helicopters," opens with a father teaching his young daughter how to fly a remote-controlled toy helicopter in a park.
Duracell advertising campaignDuracell Two Helicopters campaign
The setting quickly shifts to a real AirLife Denver helicopter as it swoops down on the scene of a car accident. Powerful images depict flight nurses using battery-powered night vision equipment and hand-held medical devices to provide critical care to accident victims. The commercial, which reinforces the importance of using a dependable source of power, delivers a lasting message - devices that are important to consumers can be trusted to work when powered by Duracell batteries.

Duracell Trusted Everywhere campaign
"With this new commercial, we are helping to showcase the heroic work performed by AirLife Denver crews," said Mark Bertolami, vice president, global marketing and general manager, North America-Duracell. "These fearless rescue teams face intense pressures and extreme conditions as they work to save the lives of others every day. We're proud that our batteries can help power these life-saving efforts." The new television commercial marks the twelfth in the "Trusted Everywhere" campaign. The spot debuts on September 25, 2006, and will air on network and cable programs nationwide.

About AirLife Denver
AirLife of Denver is the Emergency Medical/Critical Care Transport Service of the HealthONE system of hospitals, clinics and healthcare plazas providing air and ground critical care transport for both adult and pediatric medical/trauma patients. The primary medical crews are comprised of two flight nurses each with a minimum of five years experience in critical care and emergency nursing. AirLife also provides High Risk obstetrical Transport, High Risk Neonatal Transport, and Intra-aortic Balloon Pump Transport. These teams are composed of two caregivers from the following: primary flight team nurse, a specialty trained HROB nurse, nurse practitioner, or respiratory therapist.

About Duracell
Part of the Procter & Gamble Company, Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries as well as rechargeable nickel-metal hydride batteries and chargers. The company also markets general purpose flashlights.

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide.

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