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Ekaterina Guseva becomes ambassador for Canon
Ilse Jurriën : September 26th 2006 - 03:00 CET
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CanonEkaterina Guseva becomes ambassador for Canon Europe : Canon Europe, world-leader in imaging and information technology solutions, has signed Ekaterina Guseva, one of Russia’s brightest stars, as its brand ambassador and figurehead of a multi-million Euro advertising campaign. The signing of Ekaterina Guseva follows Canon’s recent announcement as a sponsor of the Russian Premier Football League and forms part of Canon’s continuing strategy of building brand awareness in Russia, a key emerging market. Ekaterina Guseva will star in a new advertising campaign to promote Canon’s full range of consumer and business digital imaging products in Russia, Ukraine, Kazakhstan and the Baltic countries.
Ekaterina Guseva becomes ambassador for CanonEkaterina Guseva - Campaign
The campaign will include a TV commercial, shot on location in Prague, featuring Ekaterina as a super-cool paparazzo and will be broadcast across Russia from September, to coincide with an extensive outdoor and internet advertisement campaign. Ekaterina was introduced to the media at Canon’s Concerto Moscow event, which showcased Canon’s range of imaging technologies and solutions at The Forum Hall, Moscow. As part of Canon Europe’s continuing strategy to build brand awareness in the Russian market, Ekaterina will act as a brand ambassador for the company, promoting Canon’s products throughout 2006-7 and raising awareness of the Canon Europe brand across Russia .

Canon Russia - Massive growth opportunities
Mr. Akio Ito, Vice President of Canon Europe & Head of Emerging Markets Business Unit, said: “This past year Canon experienced consolidated sales growth of 37% in Russia, demonstrating that this market represents a massive growth opportunity for us, and our goal is to hold premier position in Russia within three years.”

Canon ambassador - Russian Ekaterina Guseva
“Ekaterina Guseva will be a perfect ambassador for the Canon brand, as a beautiful and talented symbol of the new Russia, we are confident that she will do a fantastic job in communicating Canon’s cutting edge, stylish product design. Ekaterina provides a glamorous counterpoint to our sponsorship of the Russian Football Premier League and Canon is now well placed to continue to grow sales in Russia and the surrounding regions. We look forward to working with Ekaterina to strengthen our relationship with Canon consumers.”

Ekaterina Guseva at Canon’s Concerto Moscow event
Ekaterina Guseva added: “I am delighted to act as an ambassador for Canon Europe. Working as an actress I have a passionate interest in the visual image and the elegant design of Canon’s products fit my lifestyle perfectly.” Ekaterina was introduced to the media at Concerto Moscow, one of a series of Canon Business Fairs across Europe. The fairs combine broad international business appeal with greater customer intimacy to provide customers with the opportunity to experience, first-hand, how Canon’s portfolio of products and solutions are instrumental in ‘orchestrating’ greater success and efficiency across the business.

Canon - Investment in Russian market
Canon Moscow marks the first time the company has held two Concerto events in the same city, providing further evidence of Canon’s commitment to investing in the Russian market. Previous Concertos have been held in Milan, Moscow, Frankfurt, Stockholm, London, Budapest and Barcelona, playing host to over 18,000 international visitors.

About Canon Europe
Canon Europe is a subsidiary of Canon Inc. of Japan, a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. The main business focus for Canon Europe is in two clearly defined markets: Business Solutions (developing IT products, solutions and services for the office and professional print environments) and Consumer Imaging (photo, video, Bubble Jet printers, scanners, fax machines and multifunction devices). Canon Europe also provides Industrial Products including broadcast lenses, semiconductor and medical equipment. Canon Europe employs in the region of 11,000 people across 19 countries.

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