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Fujifilm USA announce new company names
Nic Rossmüller : September 25th 2006 - 23:37 CET
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FujifilmFujifilm USA announce New Names : Following previous announcements by parent company, Fuji Photo Film Co., Ltd., a number of Fujifilm businesses operating in the United States today announced changes to their company names. As of October 1, Tokyo-based Fuji Photo Film Co., Ltd. will take on a new holding company structure, launching Fujifilm Holdings Corporation, which will provide strategic management of the entire group, including two newly named operating companies: The name changes have been made to better reflect the company's expansion into business areas beyond photography, while retaining the assets of "Fujifilm," which is an established corporate brand with a global reputation for reliability and high quality products and services.
Fujifilm USA announce new company namesFujifilm Corporate Logo
The familiar Fujifilm red hexagon mark has been eliminated and a sharp accent design is now applied in the center of the logo. In addition, although the hue will change slightly, Fujifilm will continue to use green as its corporate color. The introduction of the new corporate brand logo along with the new company name is intended to express the company's expansion into new business domains as well as to further strengthen its corporate brand image.


• Fuji Photo Film U.S.A., Inc., headquartered in Valhalla, NY, and the sales and marketing group for photographic products and services, recording media and motion picture film, will become Fujifilm U.S.A., Inc.
• Enovation Graphic Systems, headquartered in Valhalla, NY, and the largest distributor of graphic arts products in the U.S., will become Fujifilm Graphic Systems U.S.A., Inc.
• Fuji Photo Film Hawaii, Inc., headquartered in Waipahu, HI, and the premier provider of quality photographic products and services in Hawaii, will become Fujifilm Hawaii, Inc.
• Fuji Photo Film, Inc., headquartered in Greenwood, SC, and the manufacturer of digital and film products for the graphic arts, photographic, and medical industries, will become Fujifilm Manufacturing U.S.A., Inc.
• Fuji Hunt Photographic Chemicals, Inc., headquartered in Allendale, NJ, and the leading provider of quality products for the photographic, graphic arts and specialty chemical industries, will become Fujifilm Hunt Chemicals U.S.A., Inc.
• Fujifilm Microdisks U.S.A., Inc., headquartered in Bedford, MA, and a manufacturer of Fujifilm data cartridge products, will become Fujifilm Recording Media Manufacturing U.S.A., Inc.

About Fujifilm
Fujifilm U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of $22.8 billion. In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

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