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Ralf Jurrien : September 25th 2006 - 10:33 CET

Samsung sponsors NFL football exhibition


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SamsungSamsung sponsors NFL football exhibition : Samsung Electronics America, a world leader in consumer electronics is celebrating its second year of sponsorship with the NFL with an Samsung/NFL football game on Sept. 6, 2006. As part of the Official NFL 2006 Kick-off event, the flag football exhibition will showcase some of the NFL's greatest former players including: Hall of Famer Marcus Allen formerly of the Oakland Raiders, 1990's All-Decade Team and Minnesota Vikings receiver Cris Carter, the pride of the New York Jets Wayne Chrebet, three time Pro-Bowler Mark "Super" Duper and Pro-Bowler and Atlanta Falcons 1990s standout Jamal Anderson. These popular veterans will be divided into two teams with members of the South Florida media.
Samsung sponsors NFL football exhibitionSamsung YP-K5 digital audio player
John Revie, vice president, marketing visual display division, Samsung Electronics America, Inc., said, "Samsung is very excited to celebrate its second year as the Official HDTV of the NFL with a fun event for football fans visiting the 2006 NFL Kickoff events in South Florida this year. This event is another in a long line of initiatives demonstrating the partnership strength with the league, its players, our charitable foundations and our products." The event will feature players and celebrities alike, playing a flag football game. During halftime, two fans will be chosen to compete in the Samsung Lucky Fan Skills Event to win the Samsung YP-K5 digital audio player.

Samsung & NFL football exhibition
Samsung has utilized this joint venture with the NFL to create and foster new and exciting athlete relationships representative of the company's forward thinking marketing initiatives. The company focuses on new and innovative interactive events, showcasing the sport of football, to help consumers understand and appreciate the high definition viewing experience, which is unlike any other.

About Samsung Electronics America
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.





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