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RealNetworks Rhapsody DNA Platform for SanDisk Sansa
Nic Rossmüller : September 25th 2006 - 23:09 CET
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SanDiskRealNetworks Rhapsody DNA Platform for SanDisk Sansa : RealNetworks, Inc. announced the launch of Rhapsody DNA, a new technology platform that enables device makers to deliver a, Rhapsody experience to consumers via a range of mobile devices. In conjunction, Real announced that it is teaming with SanDisk Corporation to integrate Rhapsody DNA into Sansa MP3 players this fall in the United States. The RealNetworks/SanDisk partnership will feature groundbreaking new features embedded in a line of SanDisk’s Sansa e200 series of portable players. The collaboration will allow consumers to personalize their device and take full advantage of both Rhapsody’s subscription model and SanDisk’s flash-based MP3 player capabilities and capacity.
RealNetworks Rhapsody DNA Platform for SanDisk SansaSanDisk Sansa e200 Rhapsody DNA
The e200s with the special Rhapsody DNA platform will come equipped with nearly 32 hours of pre-loaded music from hundreds of the world’s most popular artists on EMI Recorded Music, SONYBMG Music Entertainment, Universal Music Group, and Warner Music Group, as well as leading independent labels. The players also include unique capabilities, such as automatically updating with new music based on a consumer’s personal tastes and historical music preferences. “Rhapsody DNA is an amazing innovation that puts the celestial jukebox into the consumer’s pocket,” said Rob Glaser, chairman and CEO, RealNetworks.

RealNetworks Rhapsody - SanDisk Sansa
“We can’t imagine a better launch partner than SanDisk. Together, Real and SanDisk will soon deliver great new end-to-end experiences that make it easier and more fun than ever before for consumers to discover and enjoy music.” “We’re excited to be working with Real to be the first to offer the Rhapsody DNA on our feature-rich, high-capacity Sansa players with the acclaimed Rhapsody service,” said Eli Harari, president and chief executive officer, SanDisk. “This partnership with Real demonstrates SanDisk’s commitment to bring consumers an array of options on how they receive and enjoy their music.”

SanDisk Sansa e280 - Flash memory MP3 player
“Real has developed a unique way of introducing consumers to new music with the Sansa with Rhapsody player,” said Charles Goldstuck, President, Bertelsmann Music Group. “It’s an exciting development for music fans and we are looking forward to working with Real to make the Sansa launch a success.” The Sansa e200 MP3 player line includes the 8GB Sansa e280 that includes the ability to add 2GB1 of additional music via a microSD card. With a total of 10GB of memory, the e280 is one of the world’s largest capacity flash-based MP3 players. Also available in 2, 4 and 6 GB capacity, the e200 includes award-winning audio, photo viewing and video clip playback capabilities; digital FM tuner; on-the-fly FM recording2 ; voice recording with a built-in microphone, and a user replaceable and rechargeable Lithium Ion battery for up to 20 hours of battery life3 .

Microsoft’s PlaysforSure platform - Rhapsody DNA
Rhapsody DNA gives OEMs and device partners like SanDisk a world-class platform they can use to compete on a one-to-one basis with other end-to-end music experiences. Although Rhapsody DNA can operate on devices that are compatible with and include-- Microsoft’s PlaysforSure platform, Rhapsody DNA does not depend on Microsoft technology in any way. The Rhapsody DNA platform is based on Real’s Helix digital rights management and includes a number of enabling and optimizing technologies that allow partners to take full advantage of Rhapsody's unlimited access model. With Rhapsody DNA users can access their music across different types of devices. Real and SanDisk cooperated closely to optimize SanDisk’s Sansa e200 players to work seamlessly in the new Rhapsody DNA environment.

Sonos Syste, Software for digital music systems
In addition to SanDisk, Real is currently working with several other device manufacturers to integrate support for the Rhapsody DNA platform. One of these partners is Sonos, Inc., which last week released Sonos System Software 2.0, a software update to its digital music system whose revolutionary direct-to-service architecture is powered by the Rhapsody DNA platform and made possible through close technical collaboration between Real and Sonos.

Online music service - World class award
RealNetworks pioneered the unlimited access music service model, and currently leads the market for those services with more than 1.625 million subscribers for Rhapsody and its other premium music services. Since launching in 2001, Rhapsody has received multiple industry awards and honors. In 2006, PC World honored Rhapsody with a 2006 World Class Award in its annual list of “100 Best Products” and Entertainment Weekly named Rhapsody one of its “25 Best Music Websites,” the latest in a string of honors for Rhapsody. In 2005, Rhapsody received several honors, including PC World’s Best Buy Award, PC Magazine’s Best of 2005 Award for “Best Music-Streaming Service,” and a designation as “Best Online Music Subscription Service” in CNET’s list of Top 100 Products for 2005.

About SanDisk
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.

About RealNetworks
RealNetworks, Inc. is the leading creator of digital media services and software including Rhapsody, RealPlayer 10, and casual PC and mobile games. Broadcasters, network operators, media companies and enterprises use RealNetworks' products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. Consumers can access and experience audio/video programming and download RealNetworks' consumer software at RealNetworks' website.

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