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Nic Rossmüller : September 25th 2006 - 21:09 CET

Lexar Celebrates Ten Years of Imaging Innovation


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LexarLexar Celebrates Ten Years of Imaging Innovation : Lexar, a leader in advanced digital media and accessories, is celebrating its 10th anniversary of developing and delivering market-leading flash memory cards for the digital photography, consumer electronics, industrial and communications markets. Originally established in 1996, and recently acquired by Micron Technology, Inc., Lexar has developed revolutionary new technologies and marketed innovative products that have directly contributed to dramatic and sustained growth in the professional and consumer digital imaging markets. Lexar's 10th anniversary will be one of many topics highlighted in the company's booth (#C066/D069) at the upcoming Photokina show in Cologne, Germany.
Lexar Celebrates Ten Years of Imaging InnovationLexar Digital Imaging Innovations
"Since our earliest days we have consistently focused on providing our customers with the most reliable, high-performance digital imaging products possible," said Leslie Adams, Vice President, Marketing, Lexar. "We remain committed to this goal as our business evolves and we embrace new and exciting opportunities and capitalize on the growing need for high-capacity removable and portable flash storage in other products such as mobile phones, PDAs and handheld gaming devices." Since the company was formed, Lexar has introduced a lengthy list of breakthrough products including high-speed and high-capacity memory cards and USB flash drives, and workflow-improving flash card readers. For example, Lexar was the first flash memory company to "speed-rate" flash cards and USB flash drives.

Photography website - Lexar flash memory
In addition, in early 2005, Lexar became the first flash memory company to launch and manage a digital photography website. The company's proven expertise in developing and marketing professional and consumer products, and its well-established presence in the retail sector, were contributing factors in Micron's decision to acquire the company. Over the past decade Lexar has marketed flash cards and accessories that have improved the digital imaging experience of consumer and professional photographers alike. This pioneering approach toward the flash memory categories is enhanced by Micron's recent acquisition of the company, which will strengthen Lexar's ability to develop and market impactful, uniquely designed and workflow-improving new products for years to come.

About Lexar
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, Flash memory, CMOS image sensors, other semiconductor components and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange under the MU symbol.




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