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Ilse Jurriƫn : September 25th 2006 - 10:14 CET

Kodak sponsors Latina Magazine Nation Tour


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KodakKodak sponsors Latina Magazine Nation Tour : Eastman Kodak Company will celebrate Hispanic Heritage Month by participating as a presenting sponsor of the Latina Magazine Nation Tour. The five-city cultural festival will celebrate the achievements, influence and contributions of the Hispanic community, and Kodak will take part with its digital products to help attendees capture and share memories from the event. Tour participants will be invited to visit the "Kodak EasyShare Pavilion" to try out Kodak EasyShare digital cameras and printer docks, and receive hands-on demonstrations of Kodak's innovative V-series dual lens digital cameras, including the V610, the world's smallest 10X optical zoom camera.
Kodak sponsors Latina Magazine Nation TourKodak Easy Share Gallery
Guests can also print, share and upload their Latina Magazine Nation Tour pictures using a Kodak picture kiosk. Kodak representatives will also provide visitors with a Kodak picture CD of their shots for future upload to the Kodak EasyShare Gallery. The Latina Magazine Nation Tour kicks off in New York City's Forest Park Sept. 15-17, with festivals taking place over five consecutive weekends. The events are expected to attract more than 30,000 people, and provide three days of cultural activities such as live concerts, family-friendly games, fashion shows, promotions and sponsor giveaways. After the New York event, the five tour cities and venues include: Humboldt Park, Chicago, Sept. 22-24; Exposition Park, Los Angeles, Sept. 29-Oct.1; Reliant Park, Houston, Oct. 6-8, and Bicentennial Park, Miami, Oct. 13-15.

Kodak - Latina Magazine Nation Tour
"Kodak is focused on becoming the brand of choice in an increasingly multicultural marketplace, and that means going directly to consumers and businesses across the spectrum with our products and our commitment to diversity and inclusion," explained Eduardo Correia, Kodak's Senior Manager of Multicultural Marketing. "The Latina Magazine Nation Tour provides an opportunity to do what we do best: help people create, keep, and share memories and images that are important to them. We're delighted to be a part of it."

Kodak digital products & services
Kodak's participation in the Latina Magazine Nation Tour is part of the company's continued commitment to create a greater awareness in the multicultural marketplace for its digital products and services, and ongoing diversity initiatives. DiversityInc. named Kodak to its "25 Noteworthy Companies for Diversity" in 2006, and No. 5 on its list of "Top 10 Companies for People with Disabilities." In addition, Black Enterprise named Kodak to its list of Top 40 Companies for Diversity for the second consecutive year, and Business Ethics listed Kodak on its 2006 list of 100 Top Corporate Citizens. For more information on Kodak's diversity achievements, visit the website of Kodak.

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.





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