Canon Diamond IXUS|
A total of ten diamond-encrusted IXUS cameras - one for each year - will be auctioned through eBay with all proceeds going to the Red Cross. The €40,000 Super Diamond IXUS is covered with 380 diamonds supplied by Antwerp-based Eddie Elzas, owner of the world’s largest collection of coloured diamonds. Nine 'his and hers' diamond IXUS cameras have also been produced with an estimated value of €3,500 each.
The Other Side of Fashion
Celebrating the anniversary of IXUS and its continued sponsorship of the London, Paris and Milan Fashion Weeks, Canon also announced the launch of 'The Other Side of Fashion' - a collection of behind-the-scenes images taken by 100 style icons including Robert Cavalli, Donatella Versace and Christian Lacroix. Proceeds from a magazine containing exclusive images from the project will benefit Red Cross youth projects across Europe. Guest speakers on the night included British Fashion Council president, Stuart Prose and Design Museum head Deyan Sudijc.
Canon IXUS range - Catwalk show
Canon debuted the three newest additions to the IXUS range with a catwalk show on the night: the titanium-bodied Canon Digital IXUS 900 Ti, Canon Digital IXUS 850 IS, and Canon Digital IXUS i7 zoom. "The challenge facing any iconic brand is to remain faithful to its original values while staying fresh and innovative," said Mogens Jensen, Head of Canon Consumer Imaging Europe. "That IXUS has kept its number one position throughout the last 10 years is testament to both the strength of the original IXUS concept and Canon's commitment to innovation."