Ilse Jurriën : September 14th 2006 - 15:45 CET updated
Canon IXUS 900
Canon Digital IXUS 900 : America's love affair with Canon Digital IXUS cameras is heating up once again as a new streamlined sister joins the IXUS family - just in time for the popular camera line's tenth anniversary. Reprising the discrete, petite profiles, curved bodies, smooth lines, and lustrous eye-catching allure that defines the outer-design of the Canon IXUS 900 camera model, the 10.0 Megapixels takes the marriage of style and substance to a new level. The IXUS 900 features an array of new user-friendly features, innovations and enhancements ranging from a dramatically faster response time to a new face detection autofocus system that keeps subjects in focus no matter where in the frame they appear.|
Canon IXUS 900 - Design |
"The Digital IXUS line of cameras has always been characterized by the sleek contoured look, the full array of features and the extraordinary picture quality they deliver," states Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. "With the Digital IXUS 900 camera Canon continues that tradition of innovation, eye appeal, ease of use and imaging excellence, and will no doubt continue to delight our users and confound our competitors."
Canon IXUS-900 - High resolution digital camera
The flagship of the Digital IXUS line, the 10-megapixel Digital IXUS 900 takes the attractive and comfortable feel of the "perpetual curve design" and for the first time ever, renders that body in strong and durable yet lightweight Titanium. The result is a high-res digital camera with smooth lines, an elegant satin finish, and an impressive (though petite) package of top-tier photo features. About the size of a deck of playing cards, the IXUS 900 camera measures fractionally more than an inch thick with its 3x (37-111 mm equivalent) optical zoom lens retracted safely into the case; a mere 2.35 inches high and less than 3.6 inches long.
Canon Digital IXUS 900 - Digit III processor
The brain behind this beauty is the DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. Shared thus far only with Canon's new flagship PowerShot G7 model - it is the DIGIC III chip that accounts for the cameras' higher performance levels including faster start up, autofocus and shutter response times; improved maximum processing speed; and of course, enhanced image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions. What's more, thanks to the DIGIC III chip's more aggressive noise reduction, the Canon 900 camera is able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows the use of faster shutter speeds, significantly reducing camera shake and subject blur during hand held low-light photography.
Canon IXUS 900 - Face detection
With Canon's new Face Detection AF/AE technology (working in concert with Canon's 9-point Autofocus system), the Canon IXUS 900 can detect, lock on and track up to nine human faces in a scene simply by pressing the shutter button halfway. The face detection algorithm automatically prioritizes and selects the optimum subject and not simply the closest face (based on Canon's Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus and exposure to ensure the best possible results for easy picture taking moments.
Canon Digital IXUS 900 - Innovations
The Canon IXUS 900 makes taking better pictures simple, thanks to onboard innovations as:
• Expanded special scene modes that include ISO 3200 and Aquarium settings. The extremely high-speed ISO 3200 mode enables shooting without a tripod and flash, while Aquarium mode reproduces vivid images of swimming fish inside an aquarium without blurring;
• A widescreen 16:9 ratio resolution setting that facilitates creating panoramic prints or image "slide shows" viewable on widescreen format televisions;
• There's even a convenient 3x2 composition guide which displays horizontal gray bars at the top and bottom as an overlay on the LCD screen so that users can compose and shoot their images in the proportion best suited to the size print they wish to make (typically 4x 6-inches);
• A new My Category feature to streamline the categorizing of still and movie images for quicker and easier printing or playback;
• A Safety zoom function allows users to comfortably explore digital zoom without sacrificing image quality while a new Digital Tele-converter digitally emulates traditional optical tele-converters.
Canon IXUS 900 - Price & Availability
The successor to Canon's popular IXUS 750 digital camera, the Digital IXUS 900 also features a brilliantly enhanced, 2.5- inch, 230,000-pixel, color TFT LCD screen with a wide viewing angle making images easier to preview and review, and camera menus easier to read in a wide range of lighting conditions. For still more flexible digital imaging power, the IXUS 900 camera also includes a new 1.4x/2.3x digital tele-converter for extended shooting capabilities. Finally, for those who wish to shoot dramatically higher resolution video sequences, the camera's XGA 15fps movie mode is just the ticket. When combined with the new optionally available high capacity 4GB SDHC memory cards, this digital dynamo can capture action for up to 33 minutes per clip. The Canon Digital IXUS 900 carries an estimated selling price of $499.99. The Canon IXUS 900 will be available in stores from October 2006.
Canon IXUS cameras - 10 Years of Iconic Style
2006 marks the 10th Anniversary of Canon's IXUS brand. Canon pioneered the stylish camera concept in 1996 with the first IXUS camera, an APS film model designed to take great pictures and fit stylishly into the consumer lifestyle. With each IXUS camera that Canon introduces, the company continues to focus on style, fashion and the distinctive look and feel of the IXUS line, a look that many competitors have often imitated, but never duplicated. Canon's new IXUS camera honors the heritage of ultimate style while incorporating the latest imaging technologies, such as the DIGIC III image processor.
About Canon USA
Canon USA, Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. is a top patent holder of technology, ranking second overall in the US in 2005, with global revenues of $31.8 billion.