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Canon IXUS i7
Ilse Jurriën : September 14th 2006 - 15:30 CETupdated
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CanonCanon Digital IXUS i7 : America's love affair with Canon Digital IXUS cameras is heating up once again as a new streamlined sister joins the IXUS family - just in time for the popular camera line's tenth anniversary. Reprising the discrete, petite profiles, curved bodies, smooth lines, and lustrous eye-catching allure that defines the outer-design of the Canon IXUS i7 camera model, the 7.1 Megapixels takes the marriage of style and substance to a new level. The IXUS i7 features an array of new user-friendly features, innovations and enhancements ranging from a dramatically faster response time to a new face detection autofocus system that keeps subjects in focus no matter where in the frame they appear.
Canon IXUS i7Canon IXUS i7 - Design
"The IXUS line of cameras has always been characterized by the sleek contoured look, the full array of features and the extraordinary picture quality they deliver," states Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. "With the Digital IXUS i7 camera Canon continues that tradition of innovation, eye appeal, ease of use and imaging excellence, and will no doubt continue to delight our users and confound our competitors."

Canon Digital IXUS i7 - Shell tones
The fashion plate of the IXUS line of cameras, Canon's new i7 packs 7.1 megapixels of righteous resolution into a color-keyed, stainless steel case that bespeaks luxury and is a must have accessory for a memory-making night on the town. Similar in design to its 5.0 megapixel predecessor (IXUS i Zoom model), the IXUS i7 offers four new elegant shell tones in Twilight Sepia, a dark rich brown with gold accents; Precious Rose, a blushing pink attention-getter; Noble Blue, a shade worthy of the finest designer navy suit and, the soft yet solid sophistication of Olive Grey. With any of these four fashion finishes, the Canon i7 camera is a formidable, fine and fun to use camera. From the virtuosity of its 7.1 megapixel CCD and its retractable 2.4x optical zoom lens (38-90 mm equivalent) to its easy-to-read 1.8-inch backlit LCD monitor with 15 brightness settings the Digital IXUS i7 camera is Canon to the core.

Canon IXUS i7 - Digic III processor
The brain behind this beauty is the DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. Shared thus far only with Canon's new flagship PowerShot G7 model - it is the DIGIC III chip that accounts for the cameras' higher performance levels including faster start up, autofocus and shutter response times; improved maximum processing speed; and of course, enhanced image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions. What's more, thanks to the DIGIC III chip's more aggressive noise reduction, the Canon Digital IXUS i7 camera is able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows the use of faster shutter speeds, significantly reducing camera shake and subject blur during hand held low-light photography.

Canon Digital IXUS i7

Canon i7 camera - Face detection
With Canon's new Face Detection AF/AE technology (working in concert with Canon's 9-point Autofocus system), the Canon i7 can detect, lock on and track up to nine human faces in a scene simply by pressing the shutter button halfway. The face detection algorithm automatically prioritizes and selects the optimum subject and not simply the closest face (based on Canon's Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus and exposure to ensure the best possible results for easy picture taking moments.

Canon Digital IXUS i7 - Innovations
The Canon i7 makes taking better pictures simple, thanks to such onboard innovations as:
• Expanded special scene modes that include ISO 3200 and Aquarium settings. The extremely high-speed ISO 3200 mode enables shooting without a tripod and flash, while Aquarium mode reproduces vivid images of swimming fish inside an aquarium without blurring;
• A widescreen 16:9 ratio resolution setting that facilitates creating panoramic prints or image "slide shows" viewable on widescreen format televisions;
• There's even a convenient 3x2 composition guide which displays horizontal gray bars at the top and bottom as an overlay on the LCD screen so that users can compose and shoot their images in the proportion best suited to the size print they wish to make (typically 4x 6-inches);
• A new My Category feature to streamline the categorizing of still and movie images for quicker and easier printing or playback;
• A Safety zoom function allows users to comfortably explore digital zoom without sacrificing image quality while a new Digital Tele-converter digitally emulates traditional optical tele-converters.

Canon IXUS i7 - Price & Availability
Canon supplied the IXUS i7 camera with an easy to use camera station that serves as a charger, enables Hi-Speed USB 2.0 for direct printing and image transfer to a PC, and is even supplied with a wireless remote to facilitate slide show displays when sharing images on a television screen. A mere 0.94-inches thick with the lens retracted, 1.78-inches high and 3.78 inches long, the camera body weighs in at a very modest 3.7 ounces. The Canon IXUS i7 digital camera carries an estimated selling price of $349.99. The Canon i7 will be available in stores from October 2006.

Canon IXUS cameras - 10 Years of Iconic Style
2006 marks the 10th Anniversary of Canon's IXUS brand. Canon pioneered the stylish camera concept in 1996 with the first IXUS camera, an APS film model designed to take great pictures and fit stylishly into the consumer lifestyle. With each IXUS camera that Canon introduces, the company continues to focus on style, fashion and the distinctive look and feel of the IXUS line, a look that many competitors have often imitated, but never duplicated. Canon's new IXUS camera honors the heritage of ultimate style while incorporating the latest imaging technologies, such as the DIGIC III image processor.

About Canon USA
Canon USA, Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. is a top patent holder of technology, ranking second overall in the US in 2005, with global revenues of $31.8 billion.

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