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Four Thirds Standard SLR lens catalogue
Nic Rossmüller : September 14th 2006 - 07:00 CET
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 Four Thirds Standard SLR lens catalogue : Olympus Corporation, Matsushita Electric Industrial Co., Ltd. (Panasonic) and Sigma Corporation announce the publication of a joint product catalogue that features the full range of interchangeable lenses. suitable for all Four Thirds digital SLR cameras. Coinciding with the launch of the latest Olympus Four Thirds Standard camera, the E-400, plus two new, ultra-compact Zuiko Digital lenses, the catalogue showcases how cross-manufacturer compatibility of the standard enhances versatility for photographers. The joint lens catalogue is the first of its type in the industry. Based on the Four Thirds Standard, all featured lenses are designed for the special demands of digital SLR photography.
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 Four thirds SLR lens catalogue
Because Four Thirds is an open standard which, among other things, regulates lens and body mount information, users are not bound to a single provider for their lens requirements. This means photo graphers have the freedom and flexibility to mix and match Four Thirds camera bodies and lenses supplied by the participating manufacturers completely according to their needs. A total of 24 interchangeable lenses are highlighted in the 40-page, full-colour catalogue. Each lens is presented in a clear manner, with a detailed analysis of all features together with numerous examples of photos.
Four thirds lenses - Photokina 2006
Distribution of the catalogue will commence in time for Photokina 2006, being held in Cologne, Germany, from 26 September to 1 October. The Olympus stand will be located in 2.2, booth B 030/040, where visitors can pick up a copy the new joint catalogue. The official Four Thirds website has also been updated to coincide with the launch of the catalogue.
About Olympus
Olympus is a vision realiser: we consistently focus our development capabilities, manufacturing technologies and sales skills on enabling you to realise your dreams for the future. Olympus is customer oriented: we strive to understand and fulfil your current and future needs and to exceed your expectations. We achieve this through our efficient management, motivated employees who receive training on a regular basis, and continuous improvement of our processes. Olympus is innovative and original: our original thinking has already resulted in many firsts. It was Olympus that gave the world its first commercially viable gastroscope. We also led the way in producing lightweight compact cameras. We are delighted to share our excitement and sense of discovery with you.
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