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SanDisk Sansa portable MP3 players
Ilse Jurriën : September 13th 2006 - 18:32 CET
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SanDiskSanDisk Sansa portable MP3 players : Creating a user experience for its Sansa portable media players, SanDisk today announced that seven companies will offer a variety of Sansa licensed accessories under a new Made for Sansa program. These include speaker docks, travel cases, headphones, armbands, FM auto transmitters, chargers and cables. "We are pleased to welcome the first partners in our Sansa accessory program," said E. Bone, SanDisk's director of consumer products. "With each new addition to the line of licensed Sansa accessories, we are creating a more complete ecosystem for enhancing the user experience among the growing base. Now users will have many options to enhance, customize and personalize their SanDisk players."
SanDisk Sansa portable MP3 playersSandisk MP3 player accessories
Companies represented in this initial group of accessory manufacturers are Altec Lansing, DLO (Digital Lifestyle Outfitters), Griffin Technology, HandStands, Macally Peripherals, Maximo Products and Speck Products. Many items will be available in the fourth quarter of this year, in time for the holiday shopping season. Demand for MP3 player accessories has grown dramatically in recent years. A recent report from Mintel International Group, a market research company, said that MP3 accessories in the US generated $50 million in sales during 2001 but reached $2 billion this year. That figure represents more than one-third of the total US market for stand-alone MP3 players (not including mobile phones), which some estimates place at $5.7 billion.

Made for Sansa - Accessories
• Portable stereo speakers from Altec Lansing and Macally Peripherals.
• Travel cases and armband holders from DLO, Griffin Technology, HandStands and Speck.
• Wireless headphones from Macally Peripherals and wired earphones from Maximo Products.
• FM transmitters for playback through automobile sound systems from DLO, Griffin Technology
• USB cables, chargers, adapters and other peripherals
• According to the Mintel report, people who own MP3 accessories said they spent an average of $90 on their last accessory purchase.

Sandisk portable MP3 player
"Portable MP3 players are increasingly mainstream devices - today, nearly one quarter of US households report owning at least one," said Susan Kevorkian, an analyst with IDC. "Tailor-made portable player accessories can enhance the user experience by extending player utility beyond the pocket, promoting excellent audio playback quality, and enabling personalization based on specific fashion and lifestyle preferences." SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology.





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